The decision to restructure comes as Penquin seeks to push itself to the next level, ensuring the agency is better known for its outstanding work and innovative solutions.
Annemie Burger, HR Director at Penquin, explained the rationale behind the restructuring: ‘As a business, it’s crucial to identify when you stagnate. With the current trends in innovation, technology, and AI, we saw the need to elevate and upgrade our business to align with the evolving landscape. This restructure has also allowed us to broaden our talent pool, and we’re thrilled to announce that Penquin now boasts a team of 75 talented individuals.’
The objectives of the restructuring are twofold: client retention and acquisition, and driving innovation. Burger elaborated on these key objectives: ‘Our foremost objective is to solidify our relationships with existing clients by delivering unparalleled creative solutions tailored to their evolving needs. Additionally, we are creating dedicated teams focused on understanding our clients’ objectives and providing tailored solutions.’
In line with this, Penquin introduced a new structure designed to enhance service delivery and foster innovation. The restructuring includes the establishment of dedicated teams to service existing clients and pursue new leads, as well as a dedicated Innovations team tasked with generating new and exciting ideas.
Drawing inspiration from successful industry models, Burger emphasised the importance of a structured, focused and deliberate approach: ‘While we have always prided ourselves on our commitment to excellence, this restructuring initiative serves as a reaffirmation of our dedication to innovation and proactive engagement. By redefining our internal structures and processes, we are laying the foundation for sustained growth and success.’
The new structure comprises six key teams within the business, each with a specific focus on client service, new business acquisition, and innovation. Additionally, a dedicated New Business team will be tasked with proactively approaching potential clients and driving growth opportunities for the agency.
PENQUIN
https://www.penquin.co.za
