The deadline for Pendoring Awards entries is 25 September. The Pendorings are hoping to see a growth in branded content entries (film, print communication and publication design) as well as book cover designs for books published in indigenous languages.
With various surveys revealing that reading has soared during the Covid-19 lockdown, this year presents a fresh opportunity to shine a spotlight on outstanding book cover designs.
With a 20% increase in entries, the highest number of Zulu language entries since inception and an endorsement from Unesco (The United Nations Educational, Scientific and Cultural Organisation) in 2019, the 25th anniversary of the Pendoring could not be more important.
Pendoring general manager, Eben Keun said, ‘Work is judged by people who speak the language of your entry, who get the nuances, and who don’t need concepts or lines to be explained, or explain to others. As we deal with Covid-19 and we have seen the importance of language and communication become critical and life-saving, it is a watershed year for advertising and languages, inclusivity and diversity.’
Pendoring is also unique in that it is the only advertising competition in South Africa with substantial cash prizes, not only for the overall winners but also for gold and silver winners in each category.