Pendoring is the platform that embraces country and industry to promote, unify and celebrate the richness of South Africa’s creative content in all its indigenous languages. It is endorsed by The United Nations Educational, Scientific and Cultural Organisation (UNESCO).
It has been a tumultuous time in South Africa and there have simply not been enough hours in the day to get through it all. Thus the organisers of the Pendoring Awards will be extending the deadline for entries to 7 September.
The organisers especially urge entrants to look at the categories and rules that have been slightly adjusted to make room for the broader marketing and communications community. Corporate publications or annual reports, ATM interfaces, short films, music videos and the like can now happily be entered into the Pendoring Awards – as long as 70% of the work is in one of South Africa’s 10 indigenous languages.
Pendoring GM Eben Keun explained, ‘We have removed words such as ‘commercial’ in reference to some film categories and expanded how we think about the definition of a ‘brand’ to include individual people with a public presence. For example, a musician, so an indigenous language music video can be entered, a content creator can enter into the Digital Crafts – Writing category, etc.’
The Pendoring Awards are unique in that it is the only advertising competition in South Africa with substantial cash prizes, not only for the overall winners, but also for gold and silver winners in each category.