Due to an influx of entries, the Pendoring Awards jury will be headed by three presidents this year: Judith Mofutsanyana from OoNina, Mpume Ngobese from Joe Public and Francois de Villiers of FCB and Haas Collective fame. The awards entry deadline has been extended to 2 October 2020.
– Sanele Ngubane (Samish/TBWA Hunt Lascaris).
– Vumile Mavumengwana (VM DSGN).
– Ntando Msibi (The Odd Number).
– Bonolo Modise (FCB Africa).
– Ntokozo Tshabalala (Wunderman Thompson).
– Dr Carla Enslin (Vega).
– Tshepo Tumahole (Joe Public).
– Mukondi Kgomo (Think Creative).
– Coenraad Grebe (Halo).
– Kelebogile Ramokgopa (TUT).
– Sunshine Shibambo (Cheri YaseKasi).
– Seth Beukes (WPP Team Liquid).
– Sibusiso Sitole (The Odd Number).
– Thandolwethu Silimela (SAB).
– Antoinette Fourie Johnson (O&M).
‘Work is judged by people who speak the language of your entry, who get the nuances, and who don’t need concepts or lines to be explained, or explain to others,’ said Pendoring general manager, Eben Keun. ‘As we deal with Covid-19, we have seen the importance of language and communication become critical and life-saving. It is a watershed year for advertising and languages, inclusivity and diversity. We also want to thank The One Show, who are giving us all the back-end support to go fully digital this year. Their support and endorsement of us is truly appreciated as we elevate and amplify languages in South Africa.’
The Pendoring campaign English never loved us was conceptualised by Pendoring 2019 Prestigious Umpetha winners Sanele Ngubane, Thule Ngcese, Rosemary Mabasa and Carl Willoughby of TBWA Hunt Lascaris. The campaign is the following concept: only 8.4% of South Africans speak English at home. If you speak English as a second or third or even ninth language, you have had moments in your life when English has run out without warning. ‘One minute you are speaking out through your nose, the next you’re suddenly out of English bundles and switching back to your mother tongue for protection. English will show you flames. That’s why we say: English never loved us.’