Pantone And Nickelodeon Partner To Create SpongeBob-Themed Colours

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Pantone And Nickelodeon Partner To Create SpongeBob-Themed Colours

In commemoration of popular culture icon SpongeBob Squarepants’ 20th Anniversary, two colours have been created through the collaborative efforts of the Pantone Color Institute and Nickelodeon: SpongeBob Yellow and Patrick Star Pink.

Nickelodeon is celebrating 20 years of SpongeBob SquarePants with the ‘Best Year Ever’— a tribute to the number-one kids’ animated series on TV that has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base.

‘For two decades, SpongeBob SquarePants has inspired millions of people,’ said Charlotte Castillo, senior vice president, Franchise Planning, Viacom Nickelodeon Consumer Products. ‘From our partnership with the Pantone Color Institute to our collaborations with artists around the world – we’re commemorating SpongeBob’s 20th anniversary by celebrating his optimism, imagination and creativity.’

‘We were very honored to partner with Nickelodeon on the creation of colours for these two globally iconic characters. Inspired by SpongeBob’s enthusiasm, playfulness and fun-loving nature, the new SpongeBob Yellow we created is a luminous golden hue that reflects the energy of the sun, radiating joy and happiness, and sparking imagination,’ expressed Laurie Pressman, vice-president Pantone Color Institute. ‘Patrick Star Pink, a warm and inviting coral pink is the perfect companion colour to SpongeBob Yellow. Spirited and affable, a light hearted pink hue is ideally suited to the fun and laughter of being with your best friend.’

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