Members of the jury for the first Effie Awards South Africa to be held on African soil are experienced in the marketing, communications and advertising sector and consist of industry leaders and trailblazers drawn from a variety of disciplines including strategy, digital, creative, research, media and marketing.
Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. The Effie South Africa Jury adjudicated entries during the first round of judging, which took place from the 13-17 August 2021, during which entries were reviewed in order to evaluate case success in achieving specific marketing objectives. Round one will result in the selection of a short list based purely on scores. Following this will be round two of judging during which award recipients will be selected and finalists announced. The second round of judging will run from the 3-7 September 2021.
A Grand Effie judging session will take place from 5-7 October 2021, where a possible winner may be selected from the top tier of gold-winning cases. Judged by a third jury panel made up of C-Suite representatives, the Grand Effie will be awarded to the entry adjudicated the most effective winning case.
Said Mathe Okaba, CEO of the Association for Communication and Advertising (ACA), ‘The judging panel for the first Effie Awards South Africa is truly diverse and representative of the entire sector, consisting of top-level, experienced professionals on both the client and agency side. As a whole, they represent a variety of advertising and marketing disciplines, key to an effective and equitable process. The level of experience, coupled with the varied panels adjudicating cases across the first two rounds and Grand Effie, ensures that winning cases would have been subjected to extensive rigour throughout the adjudication process. I’d like to take this opportunity to thank the panel for agreeing to participate and we look forward to announcing the first Effie Awards South Africa winners in October.’
The Effie Awards South Africa is organised by the ACA with Presenting Partner Sponsor Provantage Media Group, and Sponsors, Nedbank, Sanlam and Vodacom. Winners will be announced at the inaugural Effie Awards Gala on Thursday 14 October 2021.
EFFIE AWARDS SA
effieawards.co.za
