Outdoor Network’s rotating billboards are the first of their kind, built using technology that enables them to rotate twice a day to achieve optimal reach during peak traffic times in the morning and afternoon. This unique feature is exclusively provided by Outdoor Network, yielding double the exposure for advertisers and delivering wider-reaching brand impressions.
Outdoor Network has installed their 19th digital rotator in Beacon Bay, Eastern Cape. The 3 x 6 rotator is the first of its kind in the region, and stands tall over Old Transkei Road, between Putney Avenue and Beaconhurst Drive, East London – a primary arterial route with high traffic volumes. This location makes the rotator perfectly positioned for advertisers looking to reach targeted audiences as Outdoor Network continues to strengthen its national foothold across key metros and urban areas.
The digital rotators are also enabled for clients’ programmatic needs, meaning media is automatically updated based on data-driven decisions. Taking advantage of this means brands can customise their messages to suit the goals of their advertising campaigns more effectively than ever before. It is part of Outdoor Network’s mission to provide more effective and impactful solutions that deliver measurable business results.
‘This new development is a testament to our commitment to providing innovative out-of-home advertising solutions that deliver results for our clients,’ said Thulani Dumakude, General Manager of Outdoor Network.
‘We are thrilled to announce the launch of our first rotator billboard in East London. As part of our extended network, the rotator is in an ideal position for brands to support both large-scale national campaigns and make an impact on geographically targeted local advertising. We look forward to helping brands extend their reach in the Eastern Cape by connecting with this vibrant audience.’
East London, home to South African border Cricket and affectionately called Buffalo City by local residents, hosts the vibrant suburb of Beacon Bay, which is part of the official Buffalo City Metropolitan Municipality. This municipality dominates the Amathole district, accounting for 42% of the district’s population and 83% of the district’s economic output.
In the heart of Beacon Bay, the new rotator is close to popular retail destinations, including the lively Beacon Bay Crossing Lifestyle Centre, a mixed-use, one-stop shopping and leisure destination, and Beacon Bay Retail Park. East London is also home to South Africa’s only river port and the Mercedes Benz manufacturing plant. Other prominent local industries include clothing, textiles, pharmaceuticals and food processing.
With this new addition to Outdoor Network’s portfolio, the company continues to expand its presence across South Africa and provide businesses with cutting-edge advertising solutions that drive results. Dumakude concluded, ‘We look forward to launching more rotator billboards in key locations throughout the year. Using extensive research and consumer insights as leverage, we can continue investing in the network, consistently using detailed consumer insights to help brands grow throughout South Africa.’
OUTDOOR NETWORK
www.outdoornetwork.co.za
