With the addition of Outdoor Network’s new site in Richards Bay, the network now spans 22 digital billboard rotators nationwide, offering a reach of 11 million Visibility Adjusted Contacts (VACs) per month across South Africa. Located on Bullion Boulevard opposite Town Square Shopping Centre, the new 3m x 6m billboard features two distinct sides: one digital and one static.
The digital face rotates twice daily to align with peak morning and afternoon traffic, maximising exposure and audience reach. The static side provides a high-impact panel, giving advertisers the opportunity to pair dynamic digital messaging with long-lasting, visible creative. Outdoor Network’s national rotating digital billboard network allows clients to combine real-time campaign optimisation with classic, consistent branding for maximum effectiveness.
Aligning with global trends, Outdoor Network supports advertisers with real-time audience analytics, using VACs data, a leading metric provided by the Out of Home Measurement Council (OMC) to ensure effective campaign planning. VACs consider key variables such as traffic flow, viewing angles, dwell time, speed, and illumination to accurately assess the likelihood of your advert being seen.
Shamy Naidu, Director at Outdoor Network, said, ‘The Richards Bay rotator is a powerful step forward in regional reach for brands looking to connect with consumers in this busy area. Our aim is to continuously unlock value for advertisers by combining scale with precision. This site adds another premium touchpoint in a strategically relevant market; with the kind of data-backed impact our clients expect.’
OUTDOOR NETWORK
www.outdoornetwork.co.za
