One Lady & A Tribe have played a role in creating The Nelson Mandela Foundation (NMF) campaigns and are encouraging individuals and corporates to become involved in community projects and more recently, to focus specifically on poverty.
Mandela Day 2019
It is the 10th anniversary of Mandela Day in 2019 and the NMF are setting 10 goals for the next 10 years. They are moving away from implementing the campaigns to focus on creating sustainable models that government, corporates and individuals can become stakeholders in. This is to ensure that the issues that need urgent addressing and resolving become the responsibility of both the government and society at large.
There are 5 main focus areas:
• Food and nutrition.
• Citizen activism.
How it Works
The campaign is being launched with a call to action from a leading South African. A manifesto of change. A challenge set to the Rainbow Nation. At the end of the manifesto, people are guided to the website where they can accept a daily, weekly, monthly or even a yearly challenge.
The website is to be a portal of challenges set by NGOs, private citizens and ourselves. Each challenge has a start and end date, a location, a brief spec of what is needed and an ‘Accept Challenge’ button. Visitors can then choose which challenge to accept – it could be a small one, like painting a school hall. Or a big one, like helping someone pay for varsity. ‘Challenge Accepted’ is a phrase that denotes ACTION. A positive response to Madiba’s request. But it’s bigger than that. It’s a promise by South Africans from all walks of life to accept his challenge, and live it every day.
The company and the foundation want to inspire action in all South Africans, young and old. Everyone is invited to live Mandela Day, every day. Each of us can make every day a Mandela Day by choosing to do something sustainable that will help South Africa eradicate poverty and ensure we each realise the ideal of a dignified life. It’s time for us all to accept his challenge.