The IAB Bookmarks Awards are known for celebrating digital excellence and highlighting the powerful impact brands can make using digital connections with consumers. Ogilvy won a total of 13 Pixels, including the top honour of the night for Purpose-led Marketing.
Ogilvy excelled across various digitally focused categories, including Digital Content, Digital Strategy, CRM, Data Visualization, Social Media, Design, Purpose, Integrated, and various specialist digital craft categories. The prestigious Black Pixel award went to Cadbury’s ‘Homegrown Stories,’ an integrated platform with purpose-driven creativity and consumer impact at its core.
Ogilvy secured wins across various brand partnerships, including Cadbury, KFC, Castle Lager, Colgate, and Volkswagen South Africa. ‘I am very proud of our teams’ efforts being honoured at this year’s awards show. It’s rewarding to see our work contribute to moving our industry forward with measurable and meaningful impact,’ commented Kabelo Moshapalo, Chief Creative Officer of Ogilvy in Johannesburg.
‘We believe that when creativity and relevant digital solutions converge, they create impactful connections between audiences and brands, yielding substantial business results,’ said Camilla Clerke, Executive Creative Director of Ogilvy Cape Town. ‘It’s this business advantage that we pursue for our clients’ brands.’
‘We believe that there’s an increasing advantage for brands that address relevant social issues alongside the products and services they produce,’ said Pete Case, CEO and Creative Chairman of Ogilvy South Africa. ‘This year’s judges at Bookmarks saw this impact in many of the platforms and campaigns that we entered.’
‘Our campaign ‘Homegrown Stories’ provided South Africans the opportunity to generously share their stories, inspiring a love for reading among children. The campaign amplified Cadbury Dairy Milk’s positioning and its promise of generosity,’ said Arpan Sur, Senior Director of Marketing for Sub-Saharan Africa at Mondelēz. ‘It’s a true testament to how strong digital insight and collaborative communication can make waves in our industry and people’s lives at large.’
‘As the lines of digital marketing continue to evolve and blur, it’s wonderful to be recognised with such high peer praise for work that has delivered true impact for our clients,’ added Case.
OGILVY SA
https://www.ogilvy.co.za
