Vodacom South Africa has appointed Ogilvy South Africa as its Integrated Lead Partner Agency, with effect from 1 August 2024.
Commenting on the appointment of Ogilvy South Africa, Andisa Ntsubane, Managing Executive of Brand, Marketing and Communications at Vodacom said, ‘Aligned to our operational cadence, periodically, we are afforded the opportunity to review our agency portfolio to ensure that we remain competitive, while at the same time ensure that our agency ecosystem supports the new direction we are travelling as South Africa’s most iconic brand. Our efforts enable us to accelerate our shift from a traditional Telco to a future-fit technology communications leader. We are excited at the prospect of Ogilvy South Africa being handed the baton, and the responsibility to steward the Vodacom brand into the future, as we enter the next chapter of growth.’
Renowned for creating iconic advertising for some of South Africa’s major brands, Ogilvy South Africa was chosen as a partner following a rigorous, yet meticulous process up against several leading contenders in the advertising and communications industry. Ogilvy’s integrated solution is most ideally suited to deliver and service many facets of Vodacom’s integrated account.
‘We are absolutely delighted to be appointed by Vodacom as their Integrated Agency Partner. It is a market leading brand that positively touches so many lives in our country, and is on an extraordinarily exciting journey from Telco to Techco,’ commented Pete Case, CEO & Creative Chairman of Ogilvy South Africa.
Vodacom South Africa thanks VML South Africa for the significant contribution they have made in enhancing its brand equity over the past few years. More recently, VMLY&R South Africa was instrumental in launching Vodacom’s 30th birthday campaign with an iconic ad that celebrates three decades of wonderful – coinciding with South Africa’s 30 years of democracy. Their commitment has been pivotal in defining the brand. Vodacom extends VML best wishes for the future.
OGILVY
https://www.ogilvy.co.za/
VODACOM
www.vodacom.co.za
