Ogilvy has announced the appointment of Nkanyezi Masango as Chief Creative Officer for its Cape Town Advertising business. With more than two decades of experience in the advertising industry, Masango has held senior creative leadership roles at some of South Africa’s most respected agencies, including Y&RVML, King James Group and Dentsu Creative.
Over his career, he has led creative work for some of the country’s most iconic brands, earning recognition at the Loeries, Cannes Lions, D&AD, One Show, LIAs, Webbys and Clio Awards. And has been invited as a speaker on the main stage at Cannes Lions.
Masango is widely respected for his ability to fuse bold, culturally resonant ideas with strategic insight — helping to produce work that not only wins awards, but also drives measurable business results. His leadership style is defined by a passion for nurturing talent and building diverse, high-performing creative teams.
Pete Case, CEO and Creative Chairman of Ogilvy South Africa commented, ‘Masango’s appointment is another step in our strategy to build the strongest creative leadership team in the country. His track record of creative excellence, his ability to inspire teams, and his passion for mentoring the next generation of talent, make him an invaluable addition to our leadership. We are both united in our belief that creativity has the power to drive both cultural and commercial impact.’
‘I’m excited to partner with Masango to help lead the creative vision for Ogilvy Cape Town’s advertising business. Alongside the rest of the team we aim to deliver work that moves people, shapes culture, and drives growth for clients,’ added Vicki Buys, Managing Director Ogilvy Cape Town.
Masango will also play a pivotal role in Ogilvy’s various youth development initiatives, including the industry’s largest Graduate Programme called Ogilvy Giants.
Masango added ‘Ogilvy has always been a place where creativity is valued as a force for impact – for brands, for culture, and for people. So, I’m excited to join a team that shares my belief in the power of ideas and my commitment to growing the next generation of creative leaders. Together, we’ll continue to create work that South Africans can be proud of, and that inspires the industry to aim higher.’
OGILVY SOUTH AFRICA
https://www.ogilvy.co.za/
