Ogilvy South Africa was announced as ‘Digital Agency of the Year’ at the 2022 IAB Bookmarks awards ceremony. The win reconfirms Ogilvy’s digital credentials with 2022 being the second year in a row that they have received the ‘Agency of the Year’ honour.
Wins were recorded across a breadth of brands including: Mondelez, ABInBev, DStv and Volkswagen. Also, across a multitude of categories for high levels of effectiveness and digital marketing impact. Including best use of data, digital integrated campaigns, digital strategy, interactive design, social media campaigns and on-line video series.
The Bookmarks, now in their 14th year, celebrate brilliance in digital marketing. They reward both clients and their agencies for building brands through disruptive and high impact digital executions that deliver measurable results.
Volkswagen South Africa was also announced as ‘Digital Brand of the Year’ at the awards, highlighting the successful ongoing partnership that Ogilvy has enjoyed with the brand for the last 43 years.
Pete Case, Ogilvy CEO and Creative Chairman, said, ‘Congratulations to all our winning clients and teams. It’s wonderful to be recognised again with this honour and particularly satisfying because the wins recognise work that has delivered true impact for our clients. Often this work takes a large leap of faith from our clients, and we are very grateful for the strong brand relationships that we have, that allow us to turn brave ideas into a reality. We also want to extend a large thank you to our external partners and collaborators that helped create this winning work.’
‘A final and special congratulations go to Volkswagen SA, who were the biggest winning brand on the night and who thoroughly deserved their accolade. Thank you also to the Bookmarks judging panel for recognising us as Agency of the Year again this year. This is an honour that we are very proud of and underlines the media agnostic approach we have to all the work we do, whilst also recognising the deep digital expertise that we have across our teams here at Ogilvy.’
Bridget Harpur, Head of Marketing for the Volkswagen Brand, added, ‘As Volkswagen, we’re incredibly honoured to have been awarded the ‘Digital Brand of the Year’ accolade for our digital campaign executions. We are proud that our team’s dedication to supporting our brand with digital creative excellence has not only showcased best-in-class execution but has set the standard for it. We would also like to thank and congratulate our partners, Ogilvy, for their much-earned award as Best Digital Agency, we could not ask for a better partner.’