Ogilvy has been recognised as the overall Best Agency in South Africa, scoring the highest in ‘Innovation, Digital and Business Transformation’, ‘Integrated Services’ and ‘Account Service’ followed by ‘Effective Creativity’ and ‘Strategic Planning’ in Scopen’s new report.
‘AGENCY SCOPE is the largest and the most comprehensive survey measuring how agencies are perceived by marketers and how they perform,’ explained Cesar Vacchiano, President and CEO, Scopen.
‘Our extensive report covers the entire South African marketing landscape and provides useful details of each agency, containing information that can be used to provide many areas of insight and value. The report is often used by clients who are looking to assess the best or ideal agency to join a pitch or procurement process.’
Ogilvy is also perceived as the most Ideal Agency to work with by South African professionals. Ogilvy has held both positions already, from the previous survey done in 2019.
‘Our ability to re-invent ourselves and adapt our offering to our clients’ needs has always been in our DNA,’ added Mathieu Plassard, Chief Client Officer. ‘From being the first major agency to establish an interactive capability in 1981 (Ogilvy Interactive, then Ogilvy One) to leading the Integration agenda in the 2000’s and now being able to intersect our various expertise in Advertising, Brand and Content, Digital and Social performance, PR and Influence, Health and Wellness, or Design to build bespoke solutions.’
‘In this fourth edition of the study in South Africa, we conducted 465 interviews of senior marketers, creative agencies and media agency professionals, as well as media owners’, said Johanna McDowell, Partner and MD UK and South Africa Scopen. ‘The agency landscape has evolved and is even more competitive than a few years ago. Clients expect agencies to perform in every aspect and to excel in creativity and digital capabilities through to strategy, client service and innovation.’
‘It’s our ongoing intention to be at the forefront of change and evolution, in order to service our clients with the most impactful work possible. It’s our ability to consistently produce impactful work, that allowed us to win No1 position at the Effies last year, as the Most Effective Agency in South Africa. In our quest to never stop evolving, we have also just launched a new approach to gathering consumer insights to ensure our thinking is as close to the fast-moving pace of local culture as possible,’ commented Pete Case, CEO and Creative Chairman, Ogilvy South Africa.
OGILVY
www.ogilvy.co.za
