Ogilvy has been awarded the Bridgestone business through a rigorous tender process and has also been awarded the BP Convenience Summer Promotion after a three-way pitch for this project.
The re-energised Ogilvy management team, under the partnership of Vicki Buys (Managing Director, Cape Town) and Camilla Clerke (Executive Creative Director, Cape Town) have brought home these two wins in two weeks.
Sara Didiza, Head of Marketing, Bridgestone South Africa, said, ‘As Bridgestone embarks on a refreshed brand positioning, driven by an ongoing evolution of our offering beyond tyres and diversified products to include advanced mobility and solutions, we are excited to entrust our market-leading brands across a variety of consumer and commercial markets to Ogilvy, and look forward to kicking off our relationship together.’
‘There is a revitalised energy in our business around getting back to our entrepreneurial roots and embracing the energy of a scrappy upstart with the creative legacy and experience that Ogilvy, and our blue chip brands, brings to the table,’ Buys. ‘In this climate, agility, passion, insight and excellence in creativity are what is going to make an impact.’
‘We believe that this is the start of many impactful things to come,’ said Clerke, ’not just in adding to our impressive client roster but in terms of the opportunity to create more outstanding work that works’.