Showcasing the new Kia Seltos SUV, OFYT’s new campaign speaks to modern families, highlighting the importance of owning every journey — big or small, significant or routine.
Set in a South African household on a big game day, the commercial, ‘Baby Relay’, is a fun take on the daily hustle of parenthood. As the family gathers to enjoy the game, there’s a familiar conundrum: the baby is restless and won’t sleep. But this family has a clever solution. Taking turns driving the baby around the block in their new Kia Seltos, they manage to soothe the baby while ensuring they don’t miss a second of the action. The ad captures the teamwork, adaptability, and determination that so many South African families embody, using the Seltos to elevate an everyday task.
The campaign embodies Kia’s ‘Movement That Inspires’ ethos, resonating with families who are constantly juggling life’s demands but who also refuse to compromise on enjoying the journey. These families embrace the little things that make life meaningful, are confident in their path, and are unafraid to take their place in the world. As the commercial playfully asserts, no journey is insignificant when you really own it — even if it’s just around the block…a hundred times. The campaign is on television and digital platforms.
OFYT
www.ofyt.co.za
