OFYT is proud of its campaign for Kia’s new Sonet, ‘The Best Just Got Better’. The commercial builds anticipation with a sense of mystery, as the driver’s identity remains hidden until the very end. The voiceover declares, ‘You don’t have to be a trailblazer to drive the new KIA Sonet…’
The Kia Sonet drives through the beautifully gritty streets of Johannesburg, its sleek ‘facelift’ offering an intriguing contrast against the concrete.
As the commercial concludes, the voiceover delivers the line: ‘But you can be.’ And with that, the viewer is introduced to the formidable Papama Mtwisha, the visionary behind the iconic brands Africa Your Time Is Now (AYTIN) and Butter Pudding. It’s an invitation to every viewer, a call to action that resonates with those ready to embrace their own journey of excellence.
Mtwisha’s inclusion in this campaign is no coincidence. AYTIN, her renowned brand, embodies Africa’s vibrancy, potential and cultural power. With an unmatched career spanning two decades, Mtwisha has become synonymous with innovation in fashion, styling and cultural entrepreneurship. Her work is a testament to Africa’s growing influence on the global stage, making her the perfect ambassador for the Kia Sonet.
This commercial celebrates Kia’s commitment to progress and the belief that movement inspires ideas. It’s about making choices that take us further, choosing a future that offers more, and starting with a vehicle engineered to exceed expectations. This is more than an ad; it’s a declaration of the bold, the inspired and the uncompromising.
OFYT
https://ofyt.co.za/
