The New York Festivals (NYF) Advertising Awards has announced its 2020 winners. South African agency Joe Public scooped two golds and a silver for the ‘Secrets’ for Nedbank movie.
Entries were judged via a video conference. This year’s Executive Jury of Chief Creative Officers and top agency creatives, led by Jury President Alex Schill, Global CCO, Serviceplan, selected this year’s award winners from the Shortlist determined by the 400+ members of the Grand Jury.
NYF’s Film Craft Executive Jury, an award-winning collective of production experts, convened to review all Film Craft submissions. Despite a global shelter-at-home mandate, the combined juries met via video conference to thoughtfully deliberate the shortlisted campaigns and award this year’s winners.
Joe Public’s ‘Secrets’ for Nedbank movie:
The Executive Jury awarded the following agencies for their innovative creative work with the 2020 New York Festivals Grand Award:
– Activation & Engagement: BBDO Atlanta – ‘Stop Traffick’ Street Grace.
– Avant-Garde/Innovative: Forsman & Bodenfors – ‘The E.V.A. Initiative’ Volvo Car Corporation.
– Design: Superunion – ‘London Symphony Orchestra: Dancing on the edge of a Volcano’ London Symphony Orchestra.
– Direct and Collateral: Scholz and Friends Berlin GmbH – ‘The Tampon Book: a book against tax discrimination’ The Female Company.
– Film: TBWA Hakuhodo – ’10 Sec. Drama: The Stop Line of Love’ jms.
– Film Craft: Jung von Matt AG – ‘The Small Escape’ BMW AG.
– Outdoor: BBDO Atlanta – ‘Stop Traffick’ Street Grace.
– Positive World Impact: Serviceplan Germany – ‘Dot Translate’ Dot Inc.
– Social Media and Influencer: K’s Galleries – ‘Eva Stories’ K’s Galleries.
– Sports: TBWA Hakuhodo – ‘The Most Challenging PingPong Table’ Japan Para Table Tennis Association.
Hakuhodo’s ’10 Sec. Drama: The Stop Line of Love’ was recognised with the top creative honour, a New York Festivals Best of Show Award for their campaign for highlighting jms’ wide selection of items through a series of 10-second dramas. The episodes, modelled after a favourite Japanese daytime soap opera, ends with a punchline engaging viewers and building brand perception while emphasising the broadness of the product line. ’10 Sec. Drama: The Stop Line of Love’ also was recognised with a Grand Award and a Gold Tower.
For 2020, the executive jury awarded entrants with a NYF Best of Show Award, 10 Grand Awards, 87 Gold Tower Awards, 176 Silver, and 188 Bronze. For a complete list of award-winning entries, click here.
