Nielsen Sports South Africa has promoted Amy Daley and Tumelo Selikane from within the business to Director roles. Daley previously held the title of Head of Commercial and Operations and has been with Nielsen for over three years, whilst Selikane moves up from his role as Senior Client Services Manager, having joined in January 2022.
‘Both Daley and Selikane thoroughly deserve their promotions, having contributed greatly to the success of Nielsen Sports South Africa and added incredible value to the business and its customers over the past couple of years,’ said Jean Willers, Managing Director of Nielsen Sports South Africa. ‘Our business is all about credibility and both execs bring that in spades.’
Nielsen Sports is a source of sports measurement and analytics, with solutions spanning cross-platform media valuation, fan insights and digital media analysis. Nielsen Sports South Africa works across the entire local sports industry, including with rights-holders, brands, agencies and broadcasters.
‘Both Daley and Selikane have come to intimately understand the space in which Nielsen Sports plays in South African sport and its role within the broader ecosystem, and it’s this understanding, along with the relationships they’ve built with our clients, that makes them incredibly deserving of their promotions,’ said Willers. ‘As directors, I’m looking forward to seeing them take greater ownership of the business and contribute at a more senior level.’
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