The Nfinity Group has announced a new partnership with a consumer engagement broadcaster in the form of the Brand Game Shows and its creator Craig Clay-Smith.
Nfinity and Clay-Smith share a common vision and passion for media innovation and the Big Brand TV Show together with a new radio extension, The Lucky Listener Radio Show. The interactive brand, focused television and radio game shows are synergistically supported with print, and/or online and social media platforms.
To reach a total cross-section of the South African consumer market, The Big Brand TV Show enters the DSTV Bouquet family, featuring six shows a week, two each across the MNET, Mzansi Magic and KykNet channels. Lucky Listener launches on East Coast Radio and Jacaranda, where collectively the two shows will give away over R4-million in cash prizes annually. Ken Varejes, Group CEO of Nfinity Media said, ‘We see these interactive, broadcast brands as a perfect fit for our strategic sales mix and vision for unique media solutions that we already offer.’
The partnership allows Nfinity Media to leverage its unique sales expertise to deliver highly effective and value-based media packages to the market. The incredible value proposition of the show engages consumers across the entire viewer or listener spectrum when the on-air presenter asks a viewer or listener, targeted, brand or value-centric questions. Correct answers are rewarded with cash whilst simultaneously consumers are educated on the key intrinsic values or sales propositions of a variety of brands.
‘The Big Brand TV and Lucky Listener shows make perfect sense at Nfinity as cross-over support for a brand’s traditional media mix, providing engagement, feedback and market intelligence,’ says Varejes. ‘The first consumer interaction with the brand for TV is weekly across some of the biggest print titles in South Africa: Huisgenoot, You and Drum, initiating a two-way communication stream.’
On radio, the shows are driven through the station’s own website while both platforms are supported through online and intensive social media campaigns. The Brand Game Show will be represented in Johannesburg’s Nfinity offices by Justin van Alphen, an experienced New Business Sales Developer with more than a decade of experience. Van Alphen has been named Portfolio Sales Manager of the year 2016-2017, Media24 Sales Manager 2016-2017 and Sales Innovator of the year 2016-2017.
‘We welcome our latest partnership with Clay-Smith and van Alphen and we know that we have a solid and innovative offering that brands haven’t truly maximised yet on TV and radio,’ said Varejes.