The Advertising Industry Has The Power To Deliver Pockets Of Happiness To Millions Of People

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March 10, 2023

The Advertising Industry Has The Power To Deliver Pockets Of Happiness To Millions Of People — Grant Sithole, Chief Production Officer at Publicis Groupe.

Grant Sithole, Chief Production Officer at Publicis Groupe, gives a tribute to advertising and the art of happiness.

Deep in the heart of Brixton (not the one in London), the one between Mayfair and Melville (you know the one, mos), nestled above a Pick n Pay, there was once an outbound call centre that sold people dreams of holidays and time shares to those who dreamed of finally taking that holiday.

I know this because I once answered an ad that led me to doing a grand total of one day’s work at this call centre of excellence. I mean, even the word ‘centre’ is used pretty loosely here.

It was four, long, Masonite walls, landline phones, matric dance shirts, a little too much makeup and a script you dare not deviate from. It was also 2001, so please forgive this old man a bit of reminiscence!

I learnt a lot of things in those four hours but chief among the many lessons, which I still carry with me today, was that if you are not smiling on this side of the phone, then you are not smiling on the other side of the phone. How else would we pry pension monies from the hands of unsuspecting house tannies?

So can you imagine the sheer glee when, years later, I was an advertising mapimpane sitting at Sonovision in a True Love radio recording with the Brett Morris and heard the words ‘Ok that was a good read. Now can we get one with a bit more of a smile?’ I mean. Come on! Kak Arno’s was right!

A smile on one end creates a smile on the other. This became my core mantra as I climbed up the persuasive steps of the advertising hierarchy. I believe people can tell when you’ve had fun creating a piece of advertising. We can tell from the execution that there are happy people behind these TV ads and consumers can too.

Granted, happy is relative and manifests itself in many forms, but trust me, that envy you feel when you see a piece where everything feels considered and crafted, comes from knowing that somewhere in some studio there were some happy creatives indulging in their craft.

I’m not implying that happiness doesn’t involve rigorous debate and thoughts of ‘but how many times must I present the same thing?’ On the contrary, these are the very fibres that build this happiness.

The clear briefs that let us know exactly which business problem we are solving for our clients? Happiness. Traffic/ops teams whose expertise steps in to recommend the right amount of time to get the best version of creatives? Bliss. The strat teams who know how to get the right juice out of briefs that at first seemed like they were ‘in and out’? Pure joy! The clients who want their work to stand out for all the right reasons? Beautiful waterfalls of joy flooding my soul with happiness!

We have all been in so many meetings and catch-ups where we have been trying to shake off the very real shock of the past two or so years. And no one can rush the healing process we all obviously have to go through. However, I do also know how much we all still lean on the pockets of happiness on this journey as part of our recovery.

We are in the creative industry. We are in an industry that has the power to deliver these pockets of happiness to millions of people every, damn, day. Yet, we struggle with happiness internally we are going to become part of the gloom. And ‘Akho need’ as my Xhosa friends sometimes remind me.

There is no need to be the person in the way of the happiness. You really don’t want to be that person. There is no need to deprive us of the likes of the KFC ad with the food inspector, Chicken Licken’s Big John, Nandos’ Mars ad (I see you, chicken people!).

These creatives and agencies really are responsible for a lot of the happiness quotient. The makers of the Pineapple and Naked outdoor work, the people behind the controversial Mac G podcast, Tali (yes, I’m on season 3), Noko Mashaba, Nkululeko my brada, Drip, Kabza da Small… (also, this is where you add your faves, akere?)

So, going into another year, I want to thank the ad people and creators of every kind who still embrace and fight for the happiness to make the work that makes our people dream, laugh, stand up, get riled up, get emotional and change the course of a nation (probably). You know who you are and we appreciate you.

You must know that your fun really is our fun and siyabulela. It has become increasingly harder to get to that work so I tip my occasional spottie to you all. Trust me, we can all feel that you are smiling on the other side of the phone. Nothing wrong.

PUBLICIS GROUPE
https://publicisgroupeafrica.com

South African Brands Account For 56% Of The Most Admired African Brands

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Modern Marketing

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March 7, 2023

At a recent breakfast roundtable, Brand Africa and Brand South Africa unveiled never before released rankings for 2022 Brand Africa | South Africa’s Best Brands, based on the 12th annual Brand Africa 100: Africa’s Best Brands 2022 global rankings announced last year on 25 May, Africa Day 2022.

Brand South Africa acting CEO Sithembile Ntombela and Brand Africa founder and chairman, Thebe Ikalafeng, recently hosted the breakfast roundtable to celebrate leading South African brands ahead of the release of the 2023 Brand Africa 100 | Africa’s Best Brands to be released on 25 May 2023.

While MTN, the overall most admired African brand, is also the most admired South African brand among all African consumers, challenger brand Bathu is the most admired South African brand among South African consumers. In the financial services sector, FNB is the most admired South African brand among all African consumers, but Capitec is the #1 South African brand among South African consumers.

Amongst media brands, DStv leads the way as the most admired South African brand by both all Africa and South African consumers. Bathu and Drip, the challenger brands launched less than five years ago, made an audacious entry into the Top 100 brands in the continent, fuelled primarily by their rapid expansion, collaborations and extensive communication and media campaigns that extended the brands’ reach and appeal beyond their domestic borders. Portia M was recognised as the most admired women-owned brand. MTN, DStv, Tiger Brands, Shoprite, Bathu, Drip and Clover are the only South African brands in the Top 100 most admired brands in the pan-African list where African brands account for only 17% of the most admired brands in Africa.

South African brands account for 56% of the most admired African brands, Nigerian brands at 24% led by Dangote and Ethiopian brands occupy 20% led by Ethiopian Airways. These nations are the pace-setters as leading brand nations in Africa.

In acknowledging the achievements of the South African brands, Ntombela applauded the brands and their significance in building the country brand. ‘It is inspiring to see the emergence of new and youthful brands such as Drip, Bathu and Portia M, and the resilience of stalwart corporate brands such as MTN, DStv, Tiger Brands, Shoprite and Clover, which affirm South Africa’s credentials as an innovative nation that consistently births brands that contribute to the nation’s competitiveness and reputation globally. These brands tell incredible stories of creativity, entrepreneurship and resilience that have established South Africa as a leading economy in Africa,’ she said. Brand South Africa is an institutional partner of Brand Africa.

Ikalafeng added: ‘Since 2011, Brand Africa has driven a brand-led agenda to re-imagine the continent’s image, reputation and competitiveness. The Brand Africa survey and rankings are undoubtedly a barometer of Africa’s progress.’

The 2023 Brand Africa 100 | Africa’s Best Brands research across 30 countries in the continent is now in field. The research is once again conducted by Brand Africa partners, Geopoll who is leading the fieldwork, and Kantar and Brand Leadership who are leading the analysis and rankings. The results will be released globally on Africa Day, 25 May 2023 published in the June issue of African Business magazine. For the South African results, Brand Africa has partnered with Sunday World and release the results in a Sunday World supplement on 23 July 2023.

Now in its 13th year, every year on or around Africa Day, 25 May, Brand Africa releases the results of the survey on the most admired brands in Africa based on a survey across 30 countries that represent as much as 85% of the continent’s GDP and population.

BRAND AFRICA
www.brand.africa

What Does It Mean To Get Up Close And Personal In The Business Of Marketing?

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Modern Marketing

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March 7, 2023

What Does It Mean To Get Up Close And Personal In The Business Of Marketing — Brian Mtongana, Executive Creative Director: Woolworths South Africa.

Every year the Nedbank Integrated Marketing Council (IMC) conference’s curation of thought leaders is an intentional reflection of the conference theme. This year the ‘Up close and personal’ theme will be conveyed effortlessly by speakers such as Roanna Williams, Chief Creative Officer, Net#work BBDO and Chairperson of the Creative Circle; Brian Mtongana, the Executive Creative Director: Woolworths South Africa; and Khensani Nobanda, Group Executive for Group Marketing and Corporate Affairs at Nedbank.

With more than 20 thought leaders converging in person at this year’s hybrid Nedbank IMC conference taking place on 15 September, it’s going to be personal. From walking the sometimes-lonely journey of an entrepreneur to guiding a team or leading a company, the 2023 cohort of speakers will each provide their unique insight into what it means to get up close and personal in the business of marketing.

This trio of thought leaders play a key role in guiding three of South Africa’s leading brands from within the advertising, retail and banking sectors. Each of these brands have a lived experience of getting up close and personal with their clients. This has had a positive, material effect on their companies. For Net#work BBDO, it’s Africa-centric DNA has produced compelling and successful narratives for their clients. Woolworths has been a long-standing symbol of excellence and an intuitive listener to its clients. Nedbank, one of the big five banking institutions, undertook a fearless brand identity pivot in its recent history, based exclusively on understanding who its clients really are.

Each of these speakers are thought leader heavyweights, with immense knowledge to share. Williams, named top female CD of 2018/19 as ranked by the Loeries, has been a judge of nearly every creative award out there, ranging from Cannes Lions and the Loeries, to the forthcoming One Show in Puerto Rico. Mtongana, although recently appointed Executive Creative Director: Woolworths South Africa, has been a custodian of the Woolworths brand for the past 14 years. Multi-award winning Nobanda, will take to the stage to share her insights in a fascinating speed-share entitled, ‘Up Close and Personal with Khensani. 10 minutes. 10 insights.’

Dale Hefer, CEO of the Nedbank IMC, said that the conference likes to include major brands, agency innovators, entrepreneurs and corporate leaders to provide nuance as well as diverse perspectives of the business of marketing in a hard-hitting agenda.

The Nedbank IMC will be held as an in-person event at Urban Brew Studios in Johannesburg, and live-streamed, on 15 September 2023. Register today.

In-person tickets (conference only) are priced at R3,000 (excl VAT) until 31 March 2023.
In-person tickets (conference and Effie Awards South Africa) priced at R4,000 (excl VAT) until 31 March 2023. Limited seats are available. Virtual tickets are priced at R1,499. Modern Marketing is a proud media partner of the Nedbank IMC.

NEDBANK IMC
https://imcconference.com

New Toyota SA Campaign Reimagines The Luxury Of Freedom

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Modern Marketing

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March 6, 2023

New Toyota SA Campaign Reimagines The Luxury Of Freedom

FCB Africa and Toyota SA have launched a campaign for the new Fortuner. As the SUV segment becomes increasingly competitive, customers have more to choose from than ever. That being the case, a proactive approach was taken to maintain and strengthen the Fortuner’s market share and retain its leadership position.

The task to the creative team at FCB Africa was to develop a 360 degree campaign for the Fortuner that highlights its new and improved styling, comfort, safety and convenience.
When it came to the Fortuner and its perception to the market, both FCB Africa and Toyota South Africa saw an opportunity for evolution. The launch comprises multiple touchpoints, spanning all ATL channels and BTL content.

‘In a sea of countless campaigns that show SUVs on off-road adventures, it was clear from the start that we needed to go further,’ said Tasneem Lorgat, Senior Manager of Advertising at Toyota SA Motors.

‘As a leader in the market, we knew that the only way up for the Fortuner was ‘beyond’. And what better way to distinguish the Fortuner from other SUVS than by going from off-road to out-of-this-world?’ said Tian van den Heever, ECD of FCB Africa. ‘Plus, seeing the Fortuner traverse across the diverse landscape of Mars just further emphasises that it’s truly equipped to tackle any terrain.

Thus, what was first positioned as a versatile SUV that affords people the ‘Luxury of Freedom’ has become a more stylish, more capable and more desirable SUV that allows one to go as far as their imagination can take them and ‘Reimagine the Luxury of Freedom’.
The campaign does a great job of showing not only how capable the new Fortuner is, but also how incredibly sleek and striking its reimagined look is.

FCB
www.fcb.co.za

Tractor Media Holdings Announces New Sales Director

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Modern Marketing

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March 6, 2023

Tractor Media Holdings Announces New Sales Director — Mali Motsumi-Garrido, new Sales Director, Tractor Media Holdings.

Tractor Media Holdings’ new Sales Director, Mali Motsumi-Garrido, holds a degree in communications from the University of South Africa and was previously with DStv for almost five and a half years, fulfilling the role of Regional Sales Manager and leading a team of eight sales executives.

Prior to joining DStv, Motsumi-Garrido worked at multi-channel sales house Mediamark as a Sales Brand Consultant, before being promoted a few short months later to the role of Portfolio Sales Manager. She has also occupied various media sales positions during the course of her career, including roles at Caxton Magazines and Primedia Broadcasting.

Motsumi-Garrido replaces Tractor’s former Sales Director Lizelle McConnell, who immigrated to the United Kingdom at the beginning of 2023. Motsumi-Garrido is to lead Tractor’s sales team and will be based at the media owner’s Johannesburg office.

Said Motsumi-Garrido, ‘I have worked for a wide variety of media companies, holding a front-row seat when their businesses needed to transition from their core bread and butter offering to one that is digitally enabled. I have gained hands-on experience in how to work comfortably with traditional and new media, building a solid case for why both are important within the media buying stack.’

‘I am in awe of the strides that the outdoor media industry has made in getting digital firmly off the ground, driving a demand that stakeholders are keen to invest in. I am built for the changes we will continue to see as a pioneer in the out of home (OOH) space and feel blessed to yet again be in a position where I can hold our clients’ hands as we build the future of outdoor media together.’

She concluded: ‘Tractor’s leadership team, which develops and directs the strategy, is world-class. This is how they’ve chosen to play the game; every employee embodies the spirit of Ubuntu in their dealings with clients and each other, and this has truly stolen my heart.’

Simon Wall, CEO of Tractor Media Holdings, said that the company is thrilled to have Motsumi-Garrido join its ranks. ‘Motsumi-Garrido, who brings a wealth of media experience with her, will play a pivotal role in growing Tractor’s digital, Digilites, Static and Roadside portfolios specifically, in line with our aggressive growth strategy. With her at the helm of our sales arm, it will help us deliver on vision while ensuring that Tractor remains at the forefront of outdoor media in South Africa.’

TRACTOR OUTDOOR
www.tractoroutdoor.com

Trust, Challenge And Strategy Are Key To Client-Agency Relationship Success

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Modern Marketing

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March 6, 2023

Trust, Challenge And Strategy Are Key To Client-Agency Relationship Success

Research from Aprais and WARC has revealed that strong client-agency relationships lead to more effective work.

Outlined in the study ‘Do stronger relationships produce stronger results?’, the analysis demonstrates where the strongest, most effective, relationships excel, and it points to where brands and agencies should focus their efforts in developing an effective culture in the partnerships they build.

Kim Walker, Founder, Aprais, said: ‘We’ve long held the belief that stronger relationships build stronger business. Now we have proof. This is a wake-up call to the industry. No longer is a positive client-agency relationship a soft option – it is a critical driver of marketing performance. We are in the midst of a global paradigm shift where the happiness of teams, and the people that comprise them, is driving greater performance.’

To test the hypothesis that stronger relationships produce better results, two unique sets of data were used. 1,800 winners of effectiveness awards world-wide, ranked in the WARC Effective 100 database between 2013-2022, were cross-matched with 25,000 client-agency evaluations conducted by Aprais. To qualify for the research, agency teams had to have been assessed by Aprais 12 months before the award was given, must have worked on the specific award-winning brand, and be in the geographic region where the work was awarded.

This matching process gave a sample set of 282 evaluations of agencies that went on to win effectiveness awards and 278 evaluations of award-winning client relationships.

Key findings:

– Across the board, relationship scores were stronger in client-agency pairings that had won an effectiveness award.
– 68% of agencies that had been awarded for effectiveness were scored above average by their clients.
– 67% of clients that had been awarded for effectiveness were scored above average by their agency partners.

The research highlights three key areas where these effectiveness award-winning relationships excel:

Strategy

Among the job-specific skills, strategy is the discipline for which winning teams show the biggest increase in score compared with average relationship scores. This is both when clients score their agencies on strategy and when agencies score clients, showing that teams on both sides of the relationship need to get involved with the strategy behind great marketing ideas.

Trust

The team can be relied on to deliver and behave with integrity. This was the highest-scoring behaviour as viewed by both clients and agencies. Also a clear and positive differentiator when comparing award-winning teams with the overall average.

Challenge

The client-agency team uses initiative to challenge the status quo and does not allow conflict to go unaddressed. This is the behaviour that shows the greatest difference between average relationships and the award winners.

Amy Rodgers, Head of WARC Creative, said: ‘Does the strength of the relationship between client and agency correlate with effective work? Following this research using two unique sets of data, for the first time, we can answer with an emphatic ‘yes’.’

‘The implications are profound for marketers and their agencies – and arguably for any business relationship. As uncertainty continues to dominate the business world, the importance of strong relationships to navigate through uncertainty is clear.’

A complimentary copy of the report is available to read for a limited time here.

WARC
https://www.warc.com/

Win Tickets To Get The Latest Insights Into Everything E-Commerce

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Modern Marketing

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March 3, 2023

Win Tickets To Get The Latest Insights Into Everything E-Commerce

Not only does ECOM Africa boast one of the most engaging and interactive expo floors on the continent, but the conference floor has proven, year after year, to be a highly educational platform for industry players. You can win one of five full access tickets to Africa’s biggest e-commerce gathering.

Simply download the SignPrintNEWS app. Modern Marketing has recently launched this app, where you can get all the latest news about the marketing and branding industries, as well as signage, graphics and commercial printing.

The App is live and available to be downloaded on the App Store, Google Play, or the AppGallery.

Entry steps:

1. Download the SignPrintNEWS app on the App Store, Google Play, or AppGallery.
2. Follow our Modern Marketing Instagram or Facebook page.
3. On the competition post, send a screenshot as proof that you’ve downloaded the app.
4. The first 5 verified posts will each win a full-access ticket to the conference, taking place in Cape Town* from 18–19 April 2023.

*Flights and transport to Cape Town are not included.

Closing date: 3 April, 5pm. One entry per person.

ECOM Africa has solidified itself as the place to be for e-commerce, retail, finance and IT professionals to get the latest insights into the industry. The event is taking place in Cape Town from 18–19 April 2023.

With leading retail and e-commerce brands gathering together for two days, attendees will gain valuable insights into the future of commerce. Modern Marketing is a proud media partner of ECOM Africa.

ECOM AFRICA
https://ecommerce-africa.com

MODERN MARKETING
+27 11 568 1894
https://www.modernmarketing.co.za

Every Company Needs To Be Data-Driven

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Modern Marketing

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March 3, 2023

Every-Company-Needs-To-Be-Data-Driven — Zuko Mdwaba, Salesforce South Africa.

Zuko Mdwaba, Area Vice President and Country Leader, Salesforce South Africa, discusses how a data culture drives better decision making and customer centricity.

As companies navigate challenging market conditions and respond to rising interest rates and costs of doing business, the role data can play in driving strategic decisions is more important than ever. Yet having data doesn’t automatically ensure that businesses will make data-driven decisions.

A new Salesforce survey of nearly 10,000 business leaders worldwide shows that while 80% say data is critical in decision-making at their organisation, 41% cite a lack of understanding of data because it is too complex or not accessible enough.

Today every company needs to be a data-driven company. This isn’t an easy shift, however – not because they don’t have data, but because they have so much of it. With the right tools and training, business leaders and their teams can make better decisions, maximise efficiency and put their customer at the centre of everything.

Connecting data to make critical business decisions

With the quantity of data expected to double by 2026, turning size into value requires building a data-driven business culture – weaving data into the organisation’s operations, mindset, and identity.

According to Salesforce’s research more than two-thirds (67%) of business leaders are currently not using data to decide on pricing in line with economic conditions, such as inflation. In addition, only 17% of business leaders are using data to help guide their climate targets.

The first step organisations can take to building a data culture is expanding access to their data, making it available and open to the majority of employees, not just the IT or analyst teams. It’s important to invest in tools that allow them to use this data in a way that doesn’t disrupt their flow of work. This means, no more jumping applications, moving tabs, or switching programs. Seamless and easy access will help empower employees to make better decisions at every level of their organisation.

Insufficient data literacy skills is a persistent barrier to business leaders’ ability to put data into practice and to drive business results. A third (33%) of business leaders lack the ability to generate insights from data; almost one third (30%) say they’re overwhelmed by too much data.

In addition to supporting business goals, a key part of establishing a data culture is enhancing organisational resilience.

Maximising efficiency and putting the customer at the centre

When integrated and leveraged correctly, data and analytics enable companies to maximise their technology investments and uncover opportunities that drive business strategy and strengthen customer trust.

Companies can’t truly understand their customer if they don’t have all the relevant data and a single source of truth. By effectively harnessing the power of data science, machine learning, and real-time data integration, they can create seamless, connected, and hyper-personalised customer experiences that put the customer at the centre of everything they do.

Innovations in artificial intelligence (AI) are making data less scary for today’s workforce and breaking down learning barriers. Infusing this intelligence in everyday applications allows us to understand the context around the data we see in front of us, and gives traditionally non-data people the confidence to make and act on informed decisions.

All of this investment in a data-driven culture adds up to decreased costs, increased productivity, and higher customer satisfaction, which are even more important as customers look to drive success in a challenging economic environment.

SALESFORCE
https://www.salesforce.com

ACA And CPA Raise Key Concerns With Copyright And Performers’ Protection Amendment Bills

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Modern Marketing

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March 3, 2023

ACA And CPA Raise Key Concerns With Copyright And Performers Protection Amendment Bills

The Association for Communication and Advertising (ACA) and Commercial Producers Association (CPA) have submitted joint feedback on the Copyright Amendment Bill and Performers’ Protection Amendment Bill.

The joint submission was made to the Parliamentary Select Committee on Trade and Industry, Economic Development, Small Business Development, Tourism, Employment and Labour on the key concerns for stakeholders in South Africa’s advertising and television commercial production industries. The representation was made in relation to the proposed Copyright Amendment Bill and the Performers’ Protection Amendment Bill.

The submission was made on behalf of over 200 member companies and businesses from across the advertising and television commercial production sectors. The ACA and CPA have called for a balance to be struck between the need to protect intellectual property and the need to foster creativity and innovation in these industries.

The ACA and CPA have raised key concerns on behalf of industry stakeholders in South Africa’s advertising and television commercial production industries. The submission was made during oral representation to the committee on Tuesday, 21 February 2023 by Leo Manne, ACA Board Member and MD of Network BBDO, and Bobby Amm, CEO of the Commercial Producers Association.

Karabo Songo, ACA Chair, said the Amendment Bills have far-reaching consequences for the advertising industry. ‘The proposed changes could impact greatly on our ability to create and innovate. We welcome the opportunity to engage with Government on these issues and we hope that our submission will contribute to a constructive dialogue on the way forward.’

According to the ACA and CPA, the advertising industry is in favour of self-regulation, and the two organisations have agreed on best practices and guidelines on performer remuneration and standardised commercial production contracts. These practices ensure that performers are engaged on fair and equitable terms.

Key advertising industry concerns on the Bills

While the industry supports updating South Africa’s Copyright and Performers’ Protection Acts, the joint submission raised several key concerns with the Amendment Bills, including the following:

The absence of a meaningful economic impact assessment for proposed legislative changes in the Copyright Amendment Bill.

The bill seeks to introduce new statutory royalty entitlements, creating uncertainty around who would pay and how these royalty rates would be determined.

The introduction of royalties will also create an additional administrative burden for agencies.

The bill also seeks to criminalise the non-reporting of all commercial uses of audiovisual works, including TV commercials, which would be practically unfeasible and add additional administrative burdens.

Advertising agencies’ bespoke requirements and production environment may not have been considered during prior public consultation rounds.

In their joint submission, the ACA and CPA expressed their concern about the competitive landscape of the global audiovisual content production industries, which has become increasingly intense due to the value it holds for driving foreign direct investment, job creation and broader economic growth in countries with thriving creative content production sectors. The production of television commercials is not limited to a single territory, and clients have the freedom to decide where to produce their commercials based on various factors, including a legislative environment that is conducive to the production process.

The submission cautioned that should the underlying legislative environment change and become disadvantageous for productions to take place in South Africa, local and international advertisers could well look to other territories in which to produce their commercials and advertising campaigns, which could cause runaway productions.

The CPA’s Bobby Amm added: We are proud of our industry’s accomplishments in South Africa, and we believe that our joint submission reflects our commitment to creating sustainable jobs and supporting transformation initiatives and protecting copyright. We hope that our submission will convince the NCOP that making the necessary changes to the Bills will ensure the continued success of the audiovisual content production industry in South Africa.’

The submission also calls for Parliament to engage more closely with stakeholders in the advertising and television commercial production industries to ensure that any amendments to the Copyright Act and the Performers’ Protection Act take into account the unique challenges and opportunities of these industries.

‘Prescribing compulsory and standard contractual terms for all copyright agreements, and to prescribe royalty rates and usage tariffs will impact the freedom to trade and contract which could result in a negative impact on our economy,’ concluded Songo.

The submission concluded by arguing that the Bills suffer from numerous material defects, and that the passing thereof could harm the viability and growth of the industry, and other creative content production industries in South Africa, and that the Bills should be rejected in their current form in favour of redrafting thereof in cooperation with recognized industry experts and lawyers who are experienced in practicing copyright law.

ACA
http://www.acasa.co.za

McCann Joburg Announces Chief Strategy Officer

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Modern Marketing

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February 28, 2023

McCann Joburg Announces Chief Strategy Officer — Zetu Damane, Chief Strategy Officer, McCann Joburg.

New Chief Strategy Officer, Zetu Damane, has been recognised by the advertising industry, having won numerous awards, which include Effies, Apex Awards, and Assegai. In 2021 and 2022 she was invited to join the Effie Global Best of the Best Grand Jury.

Damane is a Chartered Marketer CM(SA) with 17 years of experience, having worked across a number of categories which include: FMCG, Financial Services, Pharmaceuticals, Motor Vehicles, Quick Service Restaurants, and Beauty.

‘I am excited about my new journey with McCann Joburg! It’s an honour to be a part of such a creative, innovative and impactful business, which I believe is pioneering value-based creative and strategic models for our clients. I am eager to work with our many teams across the business, and within our global network, to strengthen our service offering and advance creative solutions for our clients,’ said Zetu Damane, Chief Strategy Officer at McCann Joburg.

‘We are thrilled to welcome Damane to the team. She will play a pivotal role in the direction of the agency, leading strategy for clients, and working closely with the Executive Committee (EXCO) partners on group-wide initiatives. Damane has a passion for truly South African truths and how they give our creative team the springboard to create emotional and distinctive creative platforms. McCann Joburg’s clients have already started to feel her valuable strategic input,’ concluded Derek Coles, Managing Director of McCann Joburg.

MCCANN JOBURG
https://mccann1886.co.za