Loeries Student Expo Powered By Publicis Groupe Africa

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October 8, 2025

The Loeries Student Expo, powered by Publicis Groupe Africa, will once again take centre stage during Loeries Creative Week 2025, shining a spotlight on the brightest final-year brand communications students from across the region.

This year, students have submitted their finest work in the form of A2 ‘brag boards,’ which will be exhibited at the Homecoming Centre in Cape Town throughout Loeries Creative Week from 8 to 10 October. The Student Expo provides agencies with direct access to fresh perspectives and emerging talent, while giving students an invaluable platform to showcase their creativity to the wider industry.

Publicis Groupe Africa will host a dedicated launch event at the Expo. The event, taking place on 8 October, will bring together students, educators and agencies in a dynamic networking environment designed to break down barriers and open doors.

Publicis Groupe Africa CEO, Koo Govender, said the initiative reflects the Groupe’s deep commitment to nurturing young talent: ‘Our partnership with the Loeries is about creating pathways for the next generation of creatives to thrive. It’s about displaying their work and giving them the confidence and the opportunity to introduce themselves to the industry. This is a chance for agencies to share insights and for students to ask the questions that matter most.’

The Groupe’s investment in the Student Expo builds on its broader commitment to industry development through programmes like Le Cubs. This initiative offers young professionals access to mentorship, hands-on experience, and skills development to prepare them for meaningful careers in advertising and communications.

Pete Little, Chief Creative Officer, Publicis Groupe Africa, added: ‘Creativity is at its most powerful when it is unfiltered and bold, and that’s exactly what these students bring. By putting their work on display, we’re not only celebrating their talent, but also reminding the industry that fresh thinking drives progress.’

‘We see young talent not merely as an asset, but as the future we are actively cultivating and empowering,’ said Neo Selwe, Chief People Officer, Publicis Groupe Africa. ‘Events like the Student Expo are vital to shaping our people pipeline. Meeting these students face-to-face gives us the chance to inspire, guide, and invest in the leaders of tomorrow. It’s about building an industry where young voices feel they belong from day one. The Loeries Student Expo is a highlight of Creative Week, offering both agencies and students the chance to connect, collaborate, and co-create the future of the African creative industry.’

Publicis Groupe
www.publicisgroupeafrica.com

The Business Of Belonging: Is Cultural Capital Paying Off?

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Modern Marketing

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October 8, 2025

Following a successful debut in Johannesburg, MIC returns with ‘Business of Belonging: Is Cultural Capital Paying?’ at Loeries Creative Week 2025.

Marketing, Influence, and Culture (MIC) is proud to announce its second conversation series, ‘Business of Belonging: Is Cultural Capital Paying?’ As belonging increasingly drives brand loyalty, the question on every marketer’s mind is: Is cultural capital truly paying off? On 8 October 2025, MIC will take the stage at Loeries Creative Week to explore the powerful intersection of business, brand, and culture.

Created in partnership with dentsu X South Africa, MIC is a next-generation masterclass platform designed for Africa’s emerging brand builders and culture shapers. Positioned at the crossroads of creativity and commerce, MIC provides marketers with direct access to the insights, tools, and mentorship needed to lead with impact and authenticity.

This upcoming session will examine how cultural capital shapes campaigns that resonate with genuine meaning and relevance, unlocking new pathways to build lasting loyalty.

‘The first MIC session in June revealed a clear appetite for deeper conversations around culture and belonging in marketing. Therefore, it’s no surprise the next stop will be at the Loeries, bringing together marketing leaders, cultural strategists, and rising voices to explore how cultural capital can fundamentally transform the way brands cultivate loyalty and trust,’ said MIC.

Marcel Swain, Managing Director of dentsu X SA, affirmed, ‘MIC is committed to elevating conversations that redefine the future of marketing and culture on the continent. Loeries is the perfect platform to showcase these transformative ideas.’

The Loeries edition features two dynamic panels in one power-packed session:

Panel 1: The Business of Belonging

Moderated by Deshnie Govender, this panel will explore how brands are quantifying cultural relevance and converting it into tangible business results.

Panel 2: Culture at the Core

Moderated by TJ Njozela, Executive Creative Director, Dentsu Creative SA, this discussion delves into the economics of culture and the evolving value of artistic partnerships.

‘Belonging is no longer just an emotional connection. It’s a strategic business driver,” says Roxana Ravjee, CEO of dentsu SA. ‘Our mission is to challenge brands on how they measure and reward cultural capital in meaningful ways.’

Event Details

Date: 8 October 2025
Time: 3:30 PM – 6 PM
Venue: Loeries Creative Week: The Homecoming Centre
Tickets: Attendance is free of charge; however, seats are limited.

Brands Need To Prepare For The Future Of Media Measurement

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Modern Marketing

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October 7, 2025

Leslie Adams, Reach Africa.

The Broadcast Research Council of South Africa (BRC) has appointed GfK (an NIQ company) to design and deploy the next-generation Total Video Measurement service. Leslie Adams, Sales Director at Reach Africa, says while this evolution is somewhat overdue, it is certainly worth recognising both the trust and consistency that Nielsen brought to the industry in establishing an uninterrupted benchmark for television measurement, so that media planners and buyers could offer their brands an indication of ROI (even if the data was arguably flawed or incomplete).

Without this universal yardstick, the medium would have found itself facing the very same challenges as radio: the Radio Audience Measurement Survey (RAMS) has been on pause since 2023, which has meant less granular insights, slower campaign optimisation, and reduced trust and accountability in the medium across the industry.

With the introduction of the Total Video Measurement, this will be a rather significant evolution and ‘level-up’ for advertisers, as our market moves towards a single currency that reflects how South Africans really watch content today. However, more than a step up, it is also a chance for South African TV to lead the way; adopting the best of digital – rich, granular, individual-level insights – while retaining the mass reach and impact of the traditional TV medium.

This evolution comes at a critical juncture, as streaming in South Africa continues to boom: 15.6 million South Africans now stream content compared to 10.8 million who subscribe to pay-TV. One in four South Africans is streaming, with heavy streamers averaging five hours of daily viewing. The question for brands isn’t whether audiences are watching, but where, how and why…and the answers lie in knowing the right metrics.

It’s time To Prepare

Richer measurement enhances the ability to determine success. With better data, brands can understand not just how many people saw an ad, but who they are, how they engaged, and what drove them to act.

As I often remind clients: what if broadcasters had access to the same level of data as Netflix? Suddenly, campaign planning and performance measurement would shift from blunt reach figures to nuanced insights, making every rand work harder.

This is what brands need to prepare for. The future of media measurement isn’t about chasing views; it’s about understanding audiences in a way that drives real return on investment.

If Content Is The Vehicle, Then Data Is The Compass

Are YouTube shorts still ‘TV’? TikTok clips? Micro-dramas? High-end streaming series? The current debate over ‘what counts as TV’ misses the point. Audiences don’t care about the definition of TV; but they do care about the experience of watching. Watching video across multiple screens is the new reality, and if you could measure across those with a single currency, the conversation around what is TV becomes irrelevant.

It’s about where the audience places their most valuable attention at any given time. For brands, this means content is still the vehicle, but data is the compass. Whether your audience is leaning back on the couch with a long-form drama, or leaning in on their phone for a short clip, what matters is that you can track, compare and plan across platforms in a unified way.

The Metrics That Matter

So what should advertisers focus on as we enter the new era of measurement? Four things stand out:

– Audience relevance: Know exactly who you’re targeting, and why they matter to your brand. Wasted reach is wasted spend; precision ensures your message lands with who it is supposed to.

– Engagement and community: Measure beyond impressions; look at shareability, conversations, completion rates and dwell time. True impact is not just about being seen, it’s being shared, discussed and remembered.

– Adaptability: Ensure your campaigns are designed for multi-screen, multi-format, and on-demand consumption. As audiences move fluidly across screens, your brand needs to move with them.

– Brand fit: Integration that feels authentic and natural, not bolted on as an afterthought. This builds trust and equity rather than irritation or rejection.

South Africa’s fragmented landscape with its mix of rural and metro audiences, varying technologies and uneven connectivity makes these metrics even more vital. The biggest challenge isn’t the technology itself, but solving how we measure one-to-one digital media versus one-to-many broadcast media. Crack that, and suddenly the ‘messy soup’ of disparate datasets becomes a clear picture of audience behaviour.

The media industry is at a crossroads. With new measurement tools on the horizon, advertisers have a rare opportunity to plan and prepare for what they want success to look like in a converged TV and streaming world.

Know the metrics that matter to your brand. Because the more robust the data, the better we can understand audiences – and the better equipped your brand will be to meet them where they are, with relevance, resonance and impact.

REACH AFRICA
https://www.reachafrica.com

PRISMS Summit 2025 Exploring How PR And Communications Can Drive Trust And Leadership

By

Meggan McCarthy, Modern Marketing

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October 7, 2025

PRISA announces PRISMS Summit 2025: Shaping the future of PR & communications in Africa

The Public Relations Institute of Southern Africa (PRISA) is proud to announce the upcoming PRISMS Summit 2025, taking place on 16–17 October 2025 at the Radisson Blu Hotel, Sandton. Over two days, the summit will bring together leading professionals, academics, policymakers, and innovators under one roof to explore how public relations and communications can drive trust, credibility, and leadership in a rapidly changing world.

With plenary sessions, breakaway streams, leadership insights, and powerful networking opportunities, delegates will engage in high-level conversations and practical learning, all designed to raise the standard of practice across Africa by driving critical dialogue, innovation, and professional development.

Bradly Howland, President of PRISA, said the summit comes at a pivotal moment for the profession: ‘PR and communications are no longer peripheral functions; they are at the heart of reputation, trust, and leadership in society. The PRISMS Summit is not only a platform to share knowledge but a movement to redefine the role of communications in shaping Africa’s future.’

This year’s programme will include high-level discussions on:

– AI safety and governance: Ensuring ethical use of emerging technologies.
– PR professionalism: Building credibility and accountability in the industry.
– Leadership and agency excellence: Empowering practitioners to lead change in boardrooms and beyond.
– Professional roundtables: Collaborative exchanges with leaders from across Africa.

‘Technology is racing ahead, but communication professionals must ensure it is harnessed ethically and responsibly. We also need to champion credibility in our work and ensure our voice is heard in the boardroom. This summit is where Africa’s communicators will sharpen their skills, expand their networks, and co-create solutions to the challenges shaping our industry.

‘The PRISMS Summit 2025 is an opportunity to connect with peers, share experiences, and shape conversations that matter to the profession. It’s a chance to be part of a growing community committed to the future of the profession and communications as a whole,’ concluded Howland.

Register for the summit here.

PRISA
https://www.prisa.co.za

Brand Loyalty In SA’s Townships Is Being Rewritten By Survival Economics

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Modern Marketing

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October 6, 2025

The 2025 Township CX Report is here, revealing how economic pressure is reshaping consumer behaviour across South Africa’s townships

Now in its fifth year, the 2025 Township Customer Experience (CX) surveyed more than 1600 township residents across the country’s nine provinces, providing an in-depth view of how price pressures, digital connectivity and cultural traditions are shaping the township economy. This was complemented by a MoyaApp survey of 3,820 township residents, offering further insight into how savings, insurance and banking trends reflect a survival-first reality.

Brand loyalty in South Africa’s townships is being rewritten by survival economics, where necessity trumps sentiment and households are forced to prioritise value in their daily spending. That’s the central finding of the report, released by Rogerwilco in partnership with Field & Insights Africa and MoyaApp.

According to Stats SA, food inflation hit 5.1% in June 2025, the highest level in 15 months, while the Household Affordability Index placed the cost of a basic 44-item basket at R5443.12, up 3.6% from a year earlier. These rising costs are leaving township households with less room to manoeuvre and forcing more deliberate choices at the till.

‘Conventional marketing wisdom assumes loyalty is fixed. What our research shows is that loyalty in the township context is highly rational and deeply tied to survival,’ said Mongezi Mtati, Senior Brand Strategist at Rogerwilco. ‘When 39% of consumers switch brands due to rising prices, it’s not disloyalty, it’s a calculated move to stretch every rand. Brands need to show up with consistent value, smarter pack sizes, and meaningful community engagement if they want to remain relevant.’

The report highlights how township shoppers are optimising across both formal and informal channels. Supermarkets are gaining traction, with 54% of respondents shopping there more often for bulk deals and promotions. At the same time, 29% have increased their spaza purchases, reflecting the complementary role these stores play in daily convenience and top-up shopping.

The government’s spaza registration drive, which ran from November 2024 to February 2025, appears to have paid unexpected dividends. Trust is on the rise, with 41% of residents reporting greater confidence in spazas after the process, while 49% favour shops run by familiar store owners. This renewed trust strengthens spazas’ position as neighbourhood hubs, even as supermarkets capture bulk spending.

Together, these trends reveal that township shoppers are not simply shifting loyalty from one channel to another; they are strategically balancing both, using supermarkets for bigger savings and spazas for trusted, everyday access.

While price remains the strongest driver of decision-making, township shoppers are not simply chasing the cheapest options. Among those who change stores when prices rise, 25% weigh price against quality, location and promotions, while 13% actively avoid products they view as poor quality, regardless of cost.

This reflects a sophisticated approach to value, where consumers balance affordability with standards of trust and quality. Even in households under strain, including 8% of store switchers who are unemployed and another 8% from households earning between R1000 and R4000 a month, shoppers are making calculated decisions about real promotional value and whether travel costs are justified.

For brands, the lesson is clear: loyalty cannot be won on price alone. Township consumers are shopping across multiple channels, supermarkets for bulk savings and spazas for everyday convenience, which means brands must be visible across this ecosystem. Consistent value, not once-off promotions, is what earns trust, while articulating worth beyond basic functionality and showing authentic community connection remain decisive advantages that pure price competition cannot replicate.

‘Trust is fundamental in the township economy, but brands should also focus on what makes them meaningful and different from their competitors. Even in a highly price-sensitive market, consumers are willing to pay a premium for brands they trust, ones that truly understand their needs and stand apart in meaningful ways,’ added Donald Mokgale, Managing Director of MoyaApp.

The 2025 report also uncovers a sharp rise in stokvel participation, with 71% of respondents belonging to at least one stokvel, a 39% increase from 51% just two years ago. Grocery and funeral stokvels dominate, reflecting township households’ need to pool resources for immediate essentials rather than long-term wealth building.

Just as collective saving is treated as a non-negotiable safety net, so too is digital access. The latest findings show that 37% spend R251-R500 per month on connectivity, often prioritising data over other essentials. While 40% have never used an app or website to buy groceries or fast food, women aged 25-44 are emerging as early adopters, driving the shift toward mobile-first commerce.

‘The township shopper is sophisticated, strategic, and pragmatic,’ concluded Mtati. ‘Brands that meet them with trust, relevance and respect for their realities will earn loyalty and build it for the long term.’

The full 2025 Township CX Report is available for download at here. The site carries all reports from 2021, the Township Marketing Podcast (TMP) launched earlier this year and other insightful content and trends that influence the township economy.

ROGERWILCO
https://www.rogerwilco.co.za/

Flow Celebrates Success At The 2025 New Generation Awards

By

Meggan McCarthy, Modern Marketing

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October 6, 2025

Flow celebrates success at the 2025 New Generation Awards

Flow Communications walked away with seven awards at the 2025 WesBank New Generation Awards, held at the NH Johannesburg Sandton hotel on 23 September. The New Generation Awards honour the agencies and brands pushing the boundaries of creativity and innovation in social and digital media while making a real impact, and Flow is proud to stand among South Africa’s leading agencies recognised at this year’s event.

‘These awards are all about celebrating social and digital brilliance, and we were so thrilled to be right there in the mix with some of the best and brightest agencies playing a role in positively influencing society through bold ideas and quality execution,’ said Flow CEO Tara Turkington.

Flow was awarded for the following clients:

MPA Alliance
– Gold – Best Social Media Reach from an Event/Activation by a Corporate – MPA Day 2024.
– Silver – Most Viral Campaign by a Corporate – MPA Day 2024.

Good Work Foundation
– Silver – Best Email Marketing Campaign by an Agency – Reimagining Rural Education campaign.
– Silver – Best Online Newsletter – Reimagining Rural Education campaign.
– Bronze – Best Email Marketing Campaign by a Corporate – Reimagining Rural Education campaign.

African Union Sports Council
– Bronze – Best Online PR Campaign by a Corporate – Keep Moving Campaign.

Travelisa
– Gold – Best Online Newsletter – Travelisa newsletter.

‘These awards celebrate the incredible team we work with. Every win at the New Generation Awards is the result of our Flowstars doing what they do best, which is helping our clients achieve growth and success,’ said Flow managing director Tiffany Turkington-Palmer.

FLOW COMMUNICATIONS
www.flowsa.com

Brands Should Pay Attention To The Influence Of SA’s Code-Switching Middle Class

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Modern Marketing

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October 2, 2025

NEW RESEARCH REVEALS SOUTH AFRICA’S “CODE-SWITCHING” MIDDLE CLASS IS A CONSUMER POWERHOUSE — Amu Mathebula, Kaya 959.

South Africa’s most powerful new consumer generation has arrived. They are in their prime earning years, raising children, investing in homes and education and steadily moving up the income ladder. Kaya 959’s latest research shows that the centre of gravity in the Black middle class is now between 35 and 49, with an average age of 37.

The numbers underline their influence. UCT data estimates the Black middle class at more than 3.4 million people with R400 billion in annual spending power. BrandMapp findings show that this group grew by 7.5 percent in 2024, with more households entering higher income brackets.

This is a generation shaping their own futures as well as that of their communities. They are building wealth, carrying financial responsibility for extended families, influencing workplace culture and guiding the educational and lifestyle decisions of the next generation.

We call them ‘Code-Switchers.’ Multilingual, they embody a fluid cultural mindset. They move with ease between kasi and city, between traditional values and contemporary lifestyles, between heritage and ambition. Their identity is not fixed to one place or aspiration. Many are investing back into townships and communities, rejecting the old narrative that success only means leaving. They are comfortable in both worlds, and they expect brands to understand and respect that balance.

Too often, this group remains overlooked in brand strategies. They are not passive consumers but discerning decision-makers who demand value, authenticity, and convenience. Campaigns that stereotype or generalise will fall flat. Campaigns that show cultural fluency, reduce friction in daily life, and deliver consistent reliability will win trust and loyalty.

Amu Mathebula, Kaya 959 Research and Development Specialist, said: ‘South Africa’s code-switching Black middle class is already shaping the economy. At an average age of 37, they are building careers, families and communities while making the biggest purchasing decisions of their lives. Brands that ignore their influence will be left behind. Those that connect authentically will gain loyal customers and powerful advocates whose choices ripple across households, workplaces, and entire communities.’

Radio continues to be their trusted cultural bridge. In an era of fragmented attention spans, radio offers credibility, connection and community that digital platforms cannot replicate. It is where brands can meet this audience on their own terms, in their own voices.

The opportunity is urgent. This generation is defining South Africa’s economic future right now. They want brands that recognise diverse family structures, honour both tradition and innovation, and show respect in every interaction. At 37, they are making life’s biggest decisions, carrying influence across households and workplaces… and they are looking for partners who understand their journey and will walk alongside them.

KAYA 959
https://www.kaya959.co.za

AMC Highlighted Opportunities And Challenges Facing African Marketers

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Modern Marketing

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October 2, 2025

AMC Highlighted Opportunities And Challenges Facing African Marketers

The African Marketing Confederation (AMC) recently concluded its annual conference alongside TICON Africa. Held in Accra, Ghana, the conference brought together marketing professionals, academics, and business leaders from across Africa and beyond. This year’s event attracted more than 400 delegates from 29 countries.

Ghana led with 229 participants, followed by Uganda (42), South Africa (38), Zambia (26), and Zimbabwe (24). Delegates also came from countries as far afield as Austria, Canada, India, Romania, the United Kingdom, and the United States, underscoring the AMC’s global reach.

Keynote speakers examined both the opportunities and challenges facing African marketers in a rapidly changing global landscape. Charles Murito, Google’s Regional Director for Government Affairs and Policy in Sub-Saharan Africa, highlighted the role of artificial intelligence, saying: ‘AI is not about replacing human creativity, it’s about supercharging it. It gives every single African entrepreneur the tools to tell their story to the world in the most compelling way possible.’

Discussions on AI continued throughout the conference, reflecting Africa’s growing interest in harnessing technology to expand markets, enhance data-driven decision-making, and give small businesses a competitive edge. While some speakers emphasised its potential for innovation, others raised concerns about ethical use, infrastructure gaps, and the need for clear policies to avoid widening inequality.

Other sessions featured insights on digital transformation, brand storytelling, and the power of collaboration in unlocking Africa’s economic potential. ‘Africa’s greatest resource is no longer beneath the ground. It is our young people. By investing in education and innovation, we can unlock a future defined by progress and resilience,’ said Professor Fred McBagonluri, Provost and President at Academic City University.

The diversity of perspectives reinforced the importance of cross-border collaboration and professional development. With participation from nearly every corner of Africa, the conference demonstrated AMC’s growing influence in shaping the future of marketing on the continent.

The event closed with a renewed commitment to advancing the profession through training, ethical practice, and innovation. This ensures African marketers remain active players in global conversations on technology, creativity, and economic growth.

AFRICAN MARKETING CONFEDERATION
www.africanmarketingconfederation.org

Effie College Launches In SA To Nurture The Next Generation Of Marketing Leaders

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Modern Marketing

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October 2, 2025

Effie South Africa is proud to announce the official launch of Effie College – a pioneering initiative designed to nurture the next generation of marketing leaders by bridging academic learning with real-world application. Effie is a globally recognised authority on marketing effectiveness, best known for its prestigious Effie Awards, which honour the most impactful and results-driven marketing campaigns across the globe.

Effie’s mission is to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally. Effie College is an initiative of the Effie LIONS Foundation. Working with students, universities and leading brands, the Foundation provides rising talent the real-world experience, network, and platform needed to shape the future of marketing through their unique lens.

With Nedbank as the inaugural brand sponsor, Effie College launches with the YouthX Challenge – a powerful collaboration that invites students to apply creativity, strategic thinking, and the principles of marketing effectiveness to a live client brief.

Four leading institutions – the University of Cape Town (UCT), University of Johannesburg (UJ), North-West University (NWU), and the AAA School – will participate in the 2025 YouthX Challenge, tackling real consumer needs through innovative, insight-led campaigns.

The programme sees student teams working under the mentorship of industry professionals. Each submission will be judged using the official Effie Awards judging process, applying the same rigorous standards used globally to assess marketing effectiveness.

‘Effie College brings the real world into the classroom, and the classroom into the world of brands,’ said Gillian Rightford, ACA Executive Director for Effie South Africa. ‘We’re excited to be launching this programme as part of our commitment to skilling up the next generation of marketing professionals. With the support of Nedbank, the YouthX Challenge gives students a platform to apply their ideas to a genuine brief, while learning the fundamentals of effectiveness in action.’

The YouthX Challenge goes beyond theory. It provides students with practical exposure to client-side marketing and prepares them for the realities of brand building in a fast-evolving landscape. The campaigns are judged by a panel of respected professionals from across the marketing and communications industry.

Winners will be announced at the prestigious Effie Awards South Africa Gala 2025, recognising excellence not only in student work, but in the collaboration between academia and industry. Modern Marketing is a proud media partner of the awards.

‘Effie College represents our belief that the future of marketing must be built on access — access to opportunity, mentorship, and the chance to solve real brand challenges,’ said Allison Knapp Womack, Global CEO, Effie LIONS Foundation. ‘We’re proud to see the programme take root in South Africa, bringing together students, educators, and industry leaders to shape a more open, effective, and globally connected industry.’

For more information on Effie College visit the Effie South Africa website or www.acasa.co.za.

EFFIE AWARDS SOUTH AFRICA
www.effieawards.co.za

Lucky Hustle Announced As Small Agency Of The Year At WesBank New Generation Awards

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Modern Marketing

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October 2, 2025

Lucky Hustle Shines at Next Generation Awards with Four Wins

The WesBank New Generation Awards celebrate bold, future-facing creativity in advertising and marketing across Africa. Lucky Hustle made a dazzling mark at the awards ceremony, clinching four major accolades for its campaign ‘Ringside Fitness: The Legacy of Ludumo Lamati’. Lucky Hustle’s wins highlight the agency’s ability to harness technology, creativity, and resourcefulness to deliver powerful campaigns that punch above their weight.

The wins included:

– Silver: Best Use of Technical Innovation.
– Gold: Best Use of AI.
– Gold: Best Low Budget Campaign.
– Black Onyx: New Generation Awards Small Agency of the Year.

The celebrated campaign, ‘Ringside Fitness: The Legacy of Ludumo Lamati,’ paid tribute to the South African boxer’s enduring legacy, blending storytelling with innovative digital tools to inspire audiences and connect them with the Ringside Fitness brand in fresh, dynamic ways.

‘These awards are more than just trophies – they’re a testament to the heart, hustle, and ingenuity that fuels everything we do,’ said Darren Morris, Lucky Hustle CEO. ‘Winning across categories that spotlight AI, technical innovation, and smart use of budget shows that great ideas can truly come from anywhere, and with any resources.’

In his heartwarming comeback story, former world boxing champion Ludumo ‘9mm’ Lamati’s legacy was under threat. Lucky Hustle had 20 days to ensure the gym’s doors stayed open.

‘For me, boxing was never just about winning fights — it was about showing people that no matter where you come from, your dreams are worth fighting for. If my journey inspires even one person to keep going, then my legacy lives on. I am so grateful for the Lucky Hustle team for partnering with me in keeping my legacy alive.’

The wins build on a growing wave of recognition for Lucky Hustle, coming on the heels of its CEO being named Rising Star (Agency Category) at the inaugural Mark Awards in August.

LUCKY HUSTLE
https://luckyhustle.co.za