For the past 18 months, South Africans have been fantasising about life post-lockdown, and now that the country is fully engaged in the vaccination programme, it seems within our grasp. With that in mind, Orbit SA released a new advert creating hype, excitement and humour around life post-lockdown.
It depicts the moment when lockdown comes to an end in a humorous, exaggerated way that gives South Africans a much-needed boost of hope, that (responsible) socialising is indeed on the horizon.
Excitement and thrill for a return to normality is shown in a variety of scenarios, including a man who resembles a caveman eyeing out a pack of Orbit when it’s announced over the radio that it’s time to see people again; a woman rising from a mountain of old pizza boxes; a toilet paper hoarder peeking out skeptically from behind his door and people running like their lives depend on it, to finally embrace one another in open air.
This advert demonstrates Orbit’s ability to give us that ‘Zing’ and confidence needed for when it is time to finally emerge from lockdown. The purpose of the advert is to instill a sense of excitement after a very dark period and to send out a message that Orbit is there to assist in making one feel fresh and ready, no matter the situation.
According to Andi Wright, Marketing Director at Mars, ‘The whole aim of this advert is to boost the mood of those watching it and bring back that energy that most of us left behind in 2019. Gum instantly makes one feel fresh, and after 18 months of limited interactions, fresh is what we want to feel.’
Watch the advert here.
ORBIT SA
https://www.facebook.com/OrbitSA/
