A new digital innovation aimed at transforming how social impact campaigns engage with the public was unveiled at the launch of Walk Her Story, as technology platform Portale introduced a tap-to-access NFC keychain designed to connect users instantly to campaign content.
Developed as part of Portale’s partnership with Footprint Foundation, the keychain serves as a portable media and engagement tool, allowing users to simply tap their phone to access real-time information about the Walk Her Story campaign.
The technology gives instant access to a range of content, including campaign updates, videos, impact stories, partnership opportunities, and media resources, all without the need for downloads or complex navigation.
The innovation was introduced as part of the broader Walk Her Story campaign, a national Gender-Based Violence (GBV) prevention initiative led by Footprint Foundation in partnership with FootGolf South Africa.
Eric Mlambo, Founder of Footprint Foundation, said the integration of simple, accessible technology is critical in expanding the reach of awareness campaigns.
‘If we want to reach people where they are, we need tools that are immediate, accessible, and easy to use. This keychain allows anyone to connect to the campaign instantly, and that’s how we begin to scale awareness into action.’
The NFC-enabled keychain functions as a ‘tap-and-access’ gateway, turning everyday interactions into opportunities for engagement. By removing barriers to information, it ensures that campaign resources remain continuously accessible to media, partners, and the public throughout the 24-month rollout.
Portale’s innovation highlights the growing role of technology in social impact,particularly in creating seamless, user-friendly ways to engage audiences and drive participation.
A representative from Portale noted that the goal is to simplify access while deepening connection.
‘Technology should not be a barrier, it should be an enabler. With this solution, we’re making it easier for people to engage with causes that matter, in real time.’
PORTALE
https://www.portale.co.za
