The New Generation Awards hosted a virtual ceremony on 25 September, where they announced the winners of the 2020 Social and Digital Media Awards.
Well over 400 entries were received this year. Stephen Paxton, founder and owner of the awards, commented, ‘Setting a standard for others to follow, we set the benchmark high and delivered a spectacular, fully interactive virtual awards ceremony.’ Paxton added that 2020 has been all about change, innovation and maintaining positive mental attitudes, as well as learning to adapt one’s business model and work ethics to suit current situations – situations that none of us could have prepared for.
‘Teams have become more technically minded, and smarter strategies can be seen across multiple platforms, resulting in clever content and greater reach. The engagement and results achieved with lower budgets have been phenomenal. We saw greater focus on community engagement based campaigns and the innovation shown by brands to capture audiences throughout the past 12 months – especially over the past 6 months during lockdown – has been second to none,’ said Paxton.
Winners:
Best social media reach from an event
• Silver winner – KFC SA: Playmakers Sponsorship – #KFCProposal.
Best online competition
• Gold winner – Telkom South Africa: Artifact Advertising – Telkom Black Friday.
• Silver winner – Microsoft – Xbox: Clockwork – Control your Discount.
• Bronze winner – Jameson: Rapt Creative.
• Bronze winner – Reboost: Hellosquare – #PowerUpChallenge.
Most innovative app developed by a corporate
• Silver winner – ForKeeps: Keeping Memories Forever.
• Bronze winner – The Nelson Mandela Foundation: Flow Communications – Nelson Mandela Annual Lecture 2020.
Corporate awards
Best revenue generating marketing campaign or event
• Gold winner – Vodacom South Africa: Ogilvy – Shake!Up Summer.
• Silver winner – Weylandts: Digital Optimisation – Lockdown Winter Sale.
• Silver winner – ABInBev: Vizeum and DraftLine – Stella Artois #SaveMySpot.
• Bronze winner – Barloworld by The Riverbed Agency: Barloworld Khula Sizwe.
Best use of technical innovation
• Gold winner – Vodacom South Africa: Wunderman Thompson – Vodacom Social Media Command Centre.
• Silver winner – Western Cape DoH: Covid-19 Public-Facing Dashboard.
• Bronze winner – Castle Lite: Promise Group – Cold Tracker.
Excellence in content marketing – sponsored by JustPalm
• Gold winner – Nestlé -KitKat: Joe Public Connect – Take a break and celebrate your city.
• Silver winner – Capitec: John Brown Media South Africa – Capitec Move campaign.
• Bronze winner – Chicken Licken: Joe Public Connect – Everyone’s talking about it.
Best online PR campaign
• Gold winner – Suzuki South Africa: Penquin – #DoYou – Suzuki S-Presso launch.
• Silver winner – Nedbank: Levergy – #TeamUp4KZN.
• Bronze winner – Tiger Brands: DNA Brand Architects – Tastic #MyHeritage Campaign.
Best integrated marketing campaign by a corporate – sponsored by JustPalm
• Silver winner – Vodacom South Africa: Ogilvy – Shake!Up Summer.
• Bronze winner – Sabric: So Interactive – Some things shouldn’t be shared.
Best low budget campaign – sponsored by JustPalm
• Gold winner – Telkom South Africa: Artifact Advertising – Telkom Black Friday.
• Silver winner – KFC SA: Playmakers Sponsorship and Edleman PR – #KFCProposal.
• Bronze winner – Discovery Bank: 10th Street – Discovery 947 Ride Joburg.
Mobile marketing excellence
• Gold winner – Vodacom South Africa: Ogilvy – Shake!Up Summer.
• Silver winner –Tinkies: Hellosquare – Celebrate Everything.
Blogging excellence
• Gold winner – Vodacom South Africa: New Media – Vodacom now! Blog.
• Silver winner – Maropeng: Flow Communications – Maropeng.
Most innovative use of social and digital media by a corporate – sponsored by JustPalm
• Gold winner – Chicken Licken: Joe Public Connect – Everyone’s talking about it.
• Silver winner – Netflix: Clockwork & Eclipse Communications – Blood & Water.
• Silver winner – Tinkies: Hellosquare – Celebrate Everything.
• Bronze winner- Vodacom South Africa: Ogilvy: Shake!Up Summer.
Most innovative gamification campaign
• Gold winner – Vodacom South Africa: Wunderman Thompson – Gig Game.
• Bronze winner – Telkom South Africa: Artifact Advertising – Telkom Black Friday.
Best community engagement award
• Gold winner – KFC SA: Playmakers Sponsorship and Edleman PR – #KFCProposal.
• Gold winner – Vodacom South Africa: Wunderman Thompson – Vodacom Social Media Command Centre.
• Silver winner – Siqalo Foods Flora: PHD – Stay Home, Stay Healthy.
• Bronze winner – Yoco: Avatar – #ShopTheStreets.
Most viral campaign – sponsored by JustPalm
• Gold winner – KFC SA: Playmakers Sponsorship and Edleman PR – #KFCProposal.
• Silver winner – Castle Lite: Promise Group – The $3 000 000 Call.
• Bronze winner – Conversational LAB: Lunch is served.
Best use of social media to research and evaluate
• Gold winner – Aware.org: The Riverbed Agency – Under Age Drinking.
Agency awards
Best augmented reality marketing campaign by an agency
• Silver winner – Oliver Marketing (U-Studio): Unilever – OLA TIC.
Best use of technical innovative by an agency
• Silver winner – Promise Group: Castle Lite – Cold Tracker.
Most innovative app developed by an agency
• Gold winner – Arc Interactive: Dis-Chem – Dis-Chem App.
• Silver winner – Flume Digital Marketing & PR: Orlando Pirates – The Official Orlando Pirates App.
• Bronze winner – Retroactive: MatchKit – The Launch of MatchKit.co.
Most viral campaign by an agency
• Gold winner – Joe Public Connect: Edcon – Jet – The Great Stigma Clearance.
• Silver winner – The Hardy Boys & Avatar: Aromat – #ATasteOfMzansi.
• Silver winner – Flow Communications: Heartlines – #ValuesAndMoney.
• Silver winner – The Riverbed Agency: Aware.org – Under Age Drinking.
• Silver winner – Eclipse Communications: Netflix –Blood & Water Season 1 Launch.
• Bronze winner – Retroactive: Ryobi – Kirsten Landman’s Road to Dakar.
Most innovative social and digital media campaign by a small agency
• Bronze winner – Rapt Creative: Jameson – Jameson Stay Inn.
• Bronze winner – Retroviral: Russell Hobbs – Russell Hobbs All Day Every Day.
Most innovative social and digital media campaign by a medium-large agency
• Gold winner – The Riverbed Agency:Aware.org – Underage Drinking.
• Silver winner – Joe Public Connect: Edcon – Jet – The Great Stigma Clearance.
Best influencer marketing campaign by an agency – sponsored by JustPalm
• Gold winner – Positive Dialogue Communications and Mark1: One Plus –One Plus 7T Pro launch.
• Silver winner – Retroactive: Ryobi – Kirsten Landman’s Road to Dakar.
• Silver winner – Eclipse Communications: Netflix – Queen Sono Season 1 Launch.
• Bronze winner – Joe Public Connect: Revlon – Revlon Photo ready Candid South African launch.
Best integrated marketing campaign by an agency
• Gold winner – Joe Public Connect: Nedbank – Secrets.
• Gold winner – The Riverbed Agency: Aware.org – Under Age Drinking.
• Silver winner – Joe Public Connect: Chicken Licken – Everyone’s talking about it.
• Silver winner – Joe Public Connect: Edcon – Jet – The Great Stigma Clearance.
• Bronze winner – Vizeum & Ogilvy CPT: ABInBev – Carling Cup 2019.
Blogging excellence by an agency
• Silver winner – Flow Communications: Maropeng – Maropeng Blog.
• Bronze winner – Flume Digital Marketing & PR: Nedbank – Together. Nedbank.
• Bronze winner – Arc Interactive: HIVSA Choma – Choma.
Online media and tools awards
Best corporate website
• Silver winner – Expedia: Joe Public Connect – Dominican Republic – Beyond the Beach.
• Silver winner – Nedbank: Flume Digital Marketing & PR – Together. Nedbank.
Best marketing automation campaign
• Gold winner – Suzuki South Africa: Penquin & Spitfire Inbound – Digital Growth with Inbound.
• Bronze winner – Polyflor South Africa: Spitfire Inbound – Specialist Advice Campaign.
Best online newsletter
• Silver winner Vodacom South Africa: New Media – Vodacom now! Blog.
• Bronze winner – Old Mutual Corporate: John Brown South Africa – MiNDSPACE mailer series.
Best use of podcast/vlog to promote a brand or event
• Gold winner – RCL Foods – Bobtail: M&C Saatchi Connect – Mzanzi’s biggest online meet up!
• Silver winner – Coronation Fund Managers: Vizeum – The World is Yours.
• Bronze winner – Oracle Media: In Conversation with.
Special awards:
The new generation top graphic designer of the year award
• Gold winner – Thapelo Mmoloke: CBR Marketing Solutions.
The new generation digital brand of the year award
• Gold winner – Vodacom South Africa.
The new generation social wiz of the year award – sponsored by Disrupt Technology Advisors
• Gold winner – Tammy Tal: Flume Digital Marketing & PR.
The new generation best agency community engagement manager of the year award – sponsored by Disrupt Technology Advisors
• Gold winner – Justin James: The Hardy Boys.
The new generation online strategy of the year award
• Joint Gold winner – Weylandts and Digital Optimization and Lockdown Winter Sale.
• Joint Gold winner – Jet – Edcon and Joe Public Connect.
The new generation small agency of the year award
• Gold winner – Digital Optimization.
The new generation medium-large agency of the year award
• Gold winner – Joe Public Connect.
The new generation overall social and digital corporate of the year award
• Gold winner – Vodacom South Africa.
Student Awards
The new generation overall student of the year award – sponsored by Disrupt Technology Advisors
• Gold winner – Payal Maharajh: University of Johannesburg – #My Indaba.
New generation overall student group of the year award – sponsored by Disrupt Technology Advisors
• Gold winner – She Is King: University of Johannesburg.
