The New Generation Social & Digital Media Awards have established a reputation as the largest independent digital media awards in SA. ‘Identifying true winners at the Forefront of South Africa’s future communications, media, and digital technologies.
Entries opened 1 May for the 11th annual New Gen Awards. The entry deadline is set for 14 July 2023.
We have introduced a new category for 2023 — The Best Use of AI in Marketing Campaign Award by a Corporate and by an Agency. This category recognises a campaign that has made use of AI-driven tools to yield efficiencies or drive results effectiveness having used AI to create assets for the campaign or used AI to assist with audience segmentation or targeting, or both. Entrants into this category should share their key motivations for choosing to use AI tools, and share any challenges, lessons learned, or insights gained.
All work flighted between 01 May 2022 and 16 June 2023 can be entered into this year’s awards. The updated entry forms can be found under each of the categories.
We welcome three new judges to this year’s panel:
• Firdous Osman – Managing Director, Saatchi & Saatchi, Publicis Groupe.
• Astrid Staegemann – Media Director, iProspect South Africa and SA’s Women Leader 2021.
• Raymond Langa – Managing Partner: MD LEAGAS DELANEY.
Through an array of 48 categories, New Gen recognises both the leading corporates and agencies that produce outstanding and innovative campaigns to promote themselves and their brands in ground-breaking ways. Categories included corporate awards, agency awards, online media and tools awards, student awards, individual awards, and the overall special awards categories.
New Gen celebrates ingenuity, with a specific focus on results and insight-based success. We pride ourselves on having the fairest and toughest judging process, which ensures each entry is marked by a minimum of four judges, measuring them against criteria such as; strategy, innovation, creativity, content, results, reach and engagement.
A separate panel consisting of 10 judges marks our special awards categories. The judges value ingenuity and creative brilliance as key factors in the judging process and ensure that it is primarily about the results achieved when marking the submissions.
NEW GENERATION SOCIAL & DIGITAL MEDIA AWARDS
https://www.newgenawards.co.za
