Delegates at the recent Nedbank Integrated Marketing Conference (IMC) learnt how to level up relevance. The host Gugulethu Mfuphi, together with her co-hosts Xolisa Dyeshana, Group Creative Director at Joe Public and Preetesh Sewraj, CEO of The Loeries, effortlessly led a phenomenal group of 30 thought leaders, some presenting in-studio and others remotely.
More than 2000 delegates logged in from 15 countries around the globe to watch the conference. Social media was ablaze, reaching more than 90,000 people via Twitter alone, as each thought leader spurred delegates into active consideration of the roles that we as marketers play in the relevance stakes.
Delegates were taken from the basics of considering our own social media footprints as outlined by Maps Maponyane, entrepreneur, TV presenter and producer, through to the intricacies of how people engage with marketing messages at a deep level as articulated by Bernice Samuels, Group Marketing Executive at MTN Group.
International speakers provided insight from a global perspective. Greg Hoffman, former Nike CMO, United States, outlined the emotive qualities that skyrocketed Nike’s relevance among consumers. Ben Williams, Global Chief Creative Experience Officer at TBWA Worldwide looked at creativity beyond the end result of a transaction. Kathryn Williams, Managing Director of KMint, Australia, explained the importance of practically measuring and valuing brands and creativity.
Nedbank IMC CEO, Dale Hefer expressed her thanks to the 30 thought leaders who had shared insights during the day: ‘We remain committed to marketing’s place at the boardroom table and today further entrenched that mission.’
The day’s proceedings will be distilled in a white paper that will be freely accessible from the Nedbank IMC website towards the end of August. Modern Marketing is a proud media partner of the Nedbank IMC.
NEDBANK IMC
www.imcconference.com
