Africa’s biggest marketing conference, the Nedbank IMC, is well-known for its hard-hitting, often unexpected agenda. This year, former Gang Boss Welcome Witbooi and Combat Streamed Pilot Major Mandisa Mfeka will be sharing their remarkable stories as part of the continued conference partnership with Unique Speakers Bureau International (USBI). Modern Marketing is a proud media partner.
USBI is a globally recognised, award-winning Speakers Bureau, with a presence across no less than six continents. In line with the conference’s signature ‘no-waffle,’ just ‘straight talk’ brief, this partnership is all about delivering on focused, authentic and inspiring insights that help drive the Marketing is Business® mantra.
‘We work hard to find unique yet relevant thought leaders,’ said IMC CEO Dale Hefer. ‘These ten-minute motivation sessions in partnership with USBI are guaranteed to inspire our 2000 delegates this year.’
Welcome Witbooi and Major Mandisa Mfeka take to the stage on the 18th September to share their transformational stories ‘From Breaking Bad to Business Grad ‘ and ‘Breaking Barriers and Dealing with Pressure.’
Witbooi is a former gang boss turned human rights defender, inspirational speaker and professional business coach. A journey not without its hardships and hazards – quitting the gang underworld for a life dedicated to uplifting vulnerable communities can be fraught with danger. But these challenges have made Witbooi’s commitment to supporting and motivating at-risk youth in particular, unwavering. For him there is no going back. In 2018, Witbooi established BrightSpark Foundation SA to serve as a beacon to inspire change and restore hope to vulnerable communities. Today the Foundation has grown and offers a variety of youth and community-based development programmes in the Western Cape and Gauteng.
Mandisa Mfeka’s journey to the skies has been no less inspiring. She is the first ever black female combat streamed pilot in the South African Air Force and certified as an esteemed Hawk Mk120 Commander. Mfeka captured the nation’s attention when she flew in the prestigious Hawk Formation Flypast during the Inauguration of Cyril Ramaphosa in 2019. But there is more to Mfeka than her flying achievements. Always motivating and supporting the next generation to defy the odds and aim for the skies, Mfeka is committed to empowering young girls to break barriers, re-frame the narrative and pursue careers in any field that takes their fancy. For this, she is part of a non-profit organisation that is dedicated to making a difference in the lives of hundreds of girls around the country through various Science, Technology, Engineering, Art, and Mathematics (STEAM) programmes.
Both speakers have overcome enormous hardships and realised long-fought dreams to get to where they are today. With a common commitment to purpose, innovation, hard work and compassion. And a never-say-die attitude to any challenges that come their way.
The same type of spirit that drives the Marketing is Business® agenda – shaking things up, embracing change, staying relevant and authentic, and working tirelessly to demonstrate marketing’s true worth.
‘Partnering with the Nedbank IMC for the second time running really cements our shared vision of collaboration, innovation and excellence; delivering the finest speakers for the foremost marketing conference,’ explained Paul McConnon, CEO of the USBI.
Modern Marketing is a proud media partner of the Nedbank IMC. Attend in-person or online. Venue: Mosaiek Teatro. 1 Danielle Street, Fairland, 2030. In-person tickets are priced at R3500 (excl. VAT). Limited seats available. Virtual tickets are priced at R950 (excl. VAT). Book now.
NEDBANK IMC CONFERENCE
www.imcconference.com
