The Nacher Agency, named in tribute to nature to symbolise its strong commitment to sustainability, holistic wellness, and purpose-driven business, has officially launched in South Africa. Consumer demand for sustainable, ethical and holistic brands across Africa is rapidly growing. It has been projected that Africa’s natural cosmetics market alone is to reach upwards of R1.6 billion by the end of 2025, with an annual growth rate of 8.27%; while solar energy companies are working toward narrowing the energy gap for 600 million people lacking access to electricity.
Within the agricultural sector, sustainability-focused initiatives are becoming prudent – 65% of Africa’s farmland has degraded, fuelling conversations on regenerative practices to ensure security. The message is clear: Consumers desire brands that prioritise people and the planet over profit margins and the bottom-line.
Apart from being a holistic marketing agency, Nacher is a movement – helping brands with compassion, amplifying their impact through cutting-edge strategy, AI driven insights, and a passion for all things ethical and earth-centric.
As part of this launch, The Nacher Agency is proud to be the official media sponsor for the Organic & Natural Products Expo Africa, taking place in Cape Town on 28 – 30 March 2025. This partnership is a bold turning point in the agency’s mission to support businesses that prioritise people and the planet.
The Nacher Agency’s creed is that marketing is not solely about visibility – it’s about authentic connection. With over 40 years of expertise in brand consulting, media buying, digital marketing and PR, Nacher understands that today’s consumers want more than a product; they want a story, a mission, and a brand they can trust.
‘Our goal at Nacher is simple: to elevate brands that are doing good. We use data, technology, and storytelling to ensure their voices are heard, their missions are amplified, and their businesses thrive,’ said Irina Vlad, Co-founder of The Nacher Agency.
With the use of first-party data and AI-powered insights, Nacher builds audience profiles that help brands understand exactly who they are speaking to. Combined with competitor analysis and media expertise, The Nacher Agency creates strategies that not only generate buzz, but they build sustained customer loyalty and brand advocacy.
Strategic Partnership With Organic & Natural Products Expo Africa 2025
The Organic & Natural Products Expo Africa has long been the go-to platform for sustainable brands, ushering the best in health, wellness, and eco-friendly innovation into one space. Through their official media sponsorship, Nacher will work together with the expo to amplify the voices of participating brands, ensuring they reach the correct audience with maximum impact.
‘The Nacher Agency is the perfect media partner for this year’s expo. Their expertise in sustainable brand marketing aligns perfectly with our mission, and together, we’ll give socially responsible brands the spotlight they deserve,’ said Warren Hickinbotham, Sponsorships and Partnerships Manager at The Organic and Natural Expo.
The Nacher Agency is beyond just simply another agency; they walk the talk when it comes to sustainability. They have developed a carbon footprint calculator, allowing brands to track and measure the environmental impact of their marketing campaigns; with custom reports detailing campaign spend, audience engagement, and value received, they ensure accountability and continuous improvement for every brand they work with.
While they’re actively engaging with organisations for future sustainability pledges and impact-driven donations, their immediate focus is helping brands take S.M.A.R.T steps toward sustainability through smarter marketing.
NACHER AGENCY
www.nacheragency.com
