McCann Joburg brought Mugg & Bean and Chef Mokgadi Itsweng together for a menu collaboration. This enduring collaboration continues to enhance the Mugg & Bean menu.
As part of this successful partnership, Itsweng has been consistently introducing her signature dishes to the Mugg & Bean menu.
Known for her creative use of indigenous ingredients, such as beans and sorghum, Itsweng’s contributions align perfectly with Mugg & Bean’s commitment to providing a diverse array of dishes that cater to a wide range of consumer tastes and needs. The menu features an increasing number of plant-based options and environmentally friendly dishes, maintaining a focus on health and sustainability.
‘We’re proud to have entered into a partnership with local influential brands such as Mugg & Bean and Itsweng. This partnership not only showcases the innovative culinary talents of Itsweng but also reinforces Mugg & Bean’s commitment to sustainability and healthy eating packed with flavour. The campaign provides us with an opportunity to truly connect with customers as well as enhance their dining experience,’ said Toni Hughes, Creative Director at McCann Joburg.
The campaign, themed ‘More and More Delicious Choices’, aims to highlight Mugg & Bean’s ongoing efforts to provide an ever-improving menu. This initiative underscores the brand’s dedication to delivering a variety of tasty options that cater to diverse palates while supporting sustainable practices.
Beyond the dishes themselves, this collaboration also features engaging tales from Itsweng, offering insights into the stories that have inspired the creation of each dish. The collaboration also offers an opportunity for Itsweng to showcase the tremendous culture experienced in the culinary world, which has deeply connected South Africans throughout the years.
‘We are excited to offer our customers this unique dining experience through our partnership with Itsweng. This collaboration allows us to bring more diverse and sustainable options to our menu, reflecting our commitment to innovation and quality. We invite everyone to visit our stores and enjoy the new dishes, and to hear the wonderful stories behind them,’ said Deeolan Govender, Marketing Executive at Mugg & Bean.
McCann Joburg played a pivotal role in bringing this collaboration and digital video campaign to life, leveraging their expertise in creative strategy and brand communication to ensure the campaign resonates deeply with the target audience. The campaign was produced by Team Best, with the internal McCann team comprising of Lucky Mashazi, Toni Hughes, Angie Hammond and Dimpho Sono.
MCCANN JOBURG
https://mccann1886.co.za
