MTN Group is embarking on a new era of innovation with M&C Saatchi Abel and group of companies as its global marketing partner across all MTN Group operating companies, effective 1 January 2025.
M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations. Their proficiency in digital transformation and customer engagement strategies perfectly aligns with MTN Group’s forward-looking vision.
‘We look forward to commencing this new chapter with M&C Saatchi Abel and their Group of Companies,’ remarked Bernice Samuels, MTN Group Marketing Executive. ‘Their progressive perspective and achievements in the marketing domain are precisely what MTN requires to elevate our brand. We believe this partnership will not only redefine our brand presence but also enrich the experiences of our customers globally.’
Jacques Burger, Group CEO of M&C Saatchi Abel and Group of Companies, shared their excitement about the alliance: ‘It’s a great honour to partner with MTN Group, a distinguished leader in the telecommunications arena. We are dedicated to applying our comprehensive industry insights and cutting-edge marketing strategies to support MTN’s growth ambitions and boost customer satisfaction. We are eager to achieve remarkable milestones together in the industry.’
MTN Group extends its deepest gratitude to TBWA Group, part of the OMNICOM network, for their service and significant contributions over the years. Their dedication and performance have been instrumental in shaping the MTN brand, and MTN wishes them continued success in their future endeavours.
M&C SAATCHI GROUP SOUTH AFRICA
www.mcsaatchigroup.co.za
