With new key retail partners associated with Mobile in Africa (MIA), it was important to ensure the brand did not limit itself to product offerings but allow for co-branded opportunities.
Launched in 2015, Mobile in Africa (MIA) has now repositioned its brand corporate identity (CI) to be more distinctive and communicate its extension as an e-commerce brand that provides affordable automated technology that is accessible to all.
Mark Goott, MIA’s CEO, said, ‘The world and our consumers have changed drastically in the past six years. Technology has advanced significantly, too. Being seen as a contemporary brand in this space is essential to remaining competitive and ensures we continue to resonate with our customers.’
‘Orange is a principal colour in our brand identity, and that is something we definitely wanted to pull through as it is symbolic of excitement, enthusiasm and warmth. Soon after the refresh, our customers shared how our brand was more representative of youth and playfulness.
‘The new look is more closely aligned to MIA’s future ambitions. With its extensive range of mobile technology and smart products, the MIA visual identity manages to balance its sophistication with warmth, intrigue with approachability as well as ultra-modernism with accessibility,’ Goott added.
MOBILE IN AFRICA
https://mia.africa.com
