Creative Director, Melusi Mhlungu, has long been recognised as a trailblazer in advertising. Having successfully collaborated with global brands, he has now decided to channel his passion and expertise into unveiling his creative agency, We Are Bizarre.
Mhlungu is armed with an impressive portfolio of ground-breaking creative campaigns and commercials. He has worked for giant agencies such as FCB Africa and Ogilvy, even scooping a few Cannes Lion Awards for his work. His work also includes two spots at the Super Bowl, America’s most-watched television event.
‘We Are Bizarre represents a new era of creativity in South Africa,’ said Mhlungu, Founder and Creative Director. ‘Our goal is to challenge conventions. We want to create a space where creatives can come up with ideas that don’t wait for briefs from clients, ideas that don’t just change the world but also the lives of the people around us, ideas that outlive us and create a meaningful impact in the world, hard-to-ignore ideas and bizarre ideas,’ added Mhlungu.
The agency’s first project is an impactful campaign called ‘Jozi My Jozi’. With this ambitious project, Mhlungu and his team will breathe new life into the heart of Johannesburg, celebrating the city’s vibrant spirit and cultural heritage. Supported by partners such as Standard Bank, the first company to partner up with Bizarre on Jozi My Jozi. The project includes a whole bunch of collaborations and partners, which will be announced as the Jozi My Jozi movement launches.
Jozi My Jozi is aimed at inviting us all to relove, reimagine and reexperience our magical city.
‘With ‘Jozi My Jozi,’ we aim to showcase the untapped potential of this beautiful city and provide a fresh perspective that will resonate with both locals and visitors. South Africa should look forward to this great project and what’s to come with it,’ added Mhlungu.
We Are Bizarre boasts a team of seasoned female creative minds named Ofentse Moremi who serves as Executive Producer, and Mbali Ndhlovu, who is a Social Media Manager, with more announcements to come of Mhlungu’s growing team.
WE ARE BIZARRE
https://twitter.com/we_are_bizarre
