Tiger Brands commissioned MegaVision Media, which used their spaza shop footprint, to execute a Jeyes Fluid campaign.
The objective was to create brand awareness for their ever-popular household cleaning product, Jeyes Fluid, in the lower LSM markets. MegaVision Media used their spaza shop footprint in Gauteng and the Eastern Cape to execute the campaign.
They printed and installed the bold Pocket and Bar fixtures on stand-alone poles as well as mounted them onto shop walls. This resulted in a bright and vibrant campaign that really stood out and made a statement over the festive season.