In an ever-evolving digital-first world, Mediamark is staying ahead of the curve by strengthening its multi-platform approach with Viu and TimeOut South Africa. By integrating these dynamic platforms into its portfolio, Mediamark is bridging the gap between traditional and digital media, ensuring advertisers can engage consumers seamlessly across multiple touchpoints.
Viu is a leading pan-regional over-the-top (OTT) video streaming service available in 16 markets across Asia, the Middle East, and South Africa. TimeOut South Africa, a globally revered guide to cultural, lifestyle, and culinary experiences, offers advertisers access to a premium, experience-driven audience seeking the best in entertainment and travel.
Wayne Bischoff the CEO of Mediamark said, ‘This marks the next phase in Mediamark’s evolution. We are not just keeping pace with change, we are defining it. The addition of Viu and TimeOut South Africa to our portfolio represents a bold step into the future of media sales, where audience engagement is more dynamic and measurable than ever before.’
The addition of Viu and Commvibe significantly strengthens Mediamark’s ability to engage SEM 3–6, a rapidly growing consumer segment that demands meaningful, relatable content. At the same time, the company’s well-established footprint in SEM 7–10 remains robust, offering premium advertising solutions tailored for high-net-worth audiences.
Through Commvibe, Mediamark offers exclusive access to influential community radio stations, including Bok Radio, Zibonele FM, and Thetha FM, ensuring brands penetrate deep into diverse, highly engaged audiences. As Mediamark expands its digital and experiential reach, the company continues to position itself as the partner for advertisers looking to drive meaningful engagement and deliver tangible results.
MEDIAMARK
www.mediamark.co.za
