Mbuso Media has been awarded Bronze at the 2025 WesBank New Generation Awards for its ‘Maka Enzo’ campaign, an ode to Umlazi’s everyday heroes and the vibrant spirit of township life. From billboard slogans to viral TikTok trends, marketing campaigns have long shaped how communities see themselves. But when rooted in authenticity, they do more than sell; they celebrate.
The ‘Maka Enzo’ campaign reimagined retail storytelling by placing real people at the centre of the narrative. It honoured the unsung champions of Umlazi, blending local talent, digital activations, and community-first messaging to position Umlazi Mega City as more than a shopping destination; it became a cultural landmark.
‘This award belongs to Umlazi,’ said Mimie Mncube, Managing and Creative Director at Mbuso Media. ‘We didn’t just create a campaign, we co-created a story with the community. ‘Maka Enzo’ is a tribute to the people who make Umlazi extraordinary every day.’
The campaign’s success lies not only in its creative execution but in its strategic resonance. It sparked pride, drove engagement, and strengthened Umlazi Mega City’s identity as a retail hub with heart. From influencer-led storytelling and interactive social media moments, ‘Maka Enzo’ proved that when brands listen deeply, communities respond.
This win is more than a creative accolade; it’s a powerful affirmation of the impact that culturally rooted storytelling can have when paired with strategic execution. The ‘Maka Enzo’ campaign didn’t just drive engagement; it sparked pride, celebrated everyday heroes, and strengthened Umlazi Mega City’s identity as a community-first retail hub. By blending authentic narratives with digital innovation, Mbuso Media proved that campaigns grounded in local relevance can move culture, shift perceptions, and deliver measurable results.
MBUSO MEDIA
https://mbusomedia.com/
