Matrix Group now holds a controlling stake in Beyond the Click, placing technology at the centre of its integrated marketing and communications offering. Beyond the Click is a technology and digital transformation company specialising in CRM integration, automation, artificial intelligence, and mixed reality (virtual and augmented reality).
Its solutions help clients across industries streamline operations, personalise customer engagement, anticipate market shifts, and gain deeper consumer insights.
The acquisition accelerates Matrix Group’s ambition to build a future-focused, sustainable agency network across Africa and the Middle East. As a Level 1 BBBEE integrated marketing and communications group, Matrix is known for backing local entrepreneurs and driving innovation in an energising, collaborative environment.
‘Acquiring a majority stake in Beyond the Click represents a bold step in our growth journey,’ said Kgaugelo Maphai, Founder and CEO of Matrix Group. ‘As marketing and technology continue to converge, this partnership enables us to create integrated solutions that help our clients not only reach more customers, but also retain and engage them more effectively. It’s about unlocking growth in the digital economy with African-led innovation.’
Aadil Dildar-Mia, Co-founder and MD of Beyond the Click, added: ‘This partnership with Matrix Group allows us to expand our service offerings and continue driving client success through a complete range of digital transformation solutions.’
MATRIX COMMUNICATIONS GROUP
https://matrixgroup.co.za
