Stephanie Heitman, managing editor of the LOCALiQ blog, states that it is time to get to work. The holidays are over, your marketing plan is ready to go and the world is your oyster when it comes to making a splash with your marketing in 2021.
Here are some of creative January marketing ideas:
Revisit what worked last year (and what didn’t)
Here are some ideas of what to look at:
- What content or webpages performed best for you?
- What resonated with your audiences on social media – top posts, most engaging posts, etc.?
- What email subject lines got the best open rates?
- What marketing strategies, campaigns, or channels drove the most leads?
- What didn’t perform as well as you thought it would – and how could it be improved?
Update your Google My Business profile
A robust Google My Business profile is more important now than ever. If you want to show up when local searchers are trying to find businesses like yours on Google or in Google Maps, a complete and optimised Google Business profile is the place to start.
Run a Facebook ad campaign
If you have not tested out Facebook advertising, now is a great time to do so to get your marketing started off right. Think about a specific marketing goal you would like to accomplish – say, getting more website visitors, growing your audience on Facebook, or collecting leads. You can do any of those with a specific Facebook ad. If you have some great beginning-of-the-year specials or promotions, you can use them in your advertising copy to entice new customers.
Read up on 2021 marketing trends and predictions
With the new year comes a ton of new content around what to expect in the world of marketing and business in general. Find some articles or blog posts that will get you up to speed on what the experts expect to be big this year in your own industry, and jot down some ideas or trends that you might want to try out!
Solidify your yearly goals or marketing plan
Whether you are an agency marketer, a business owner or a freelancer, it is important to have both personal and professional goals for the year. Take some time at the beginning of the month to make sure your goals and your marketing plan are solidified.
As we know, things can change quickly, but having a documented plan or a growth strategy in place can make the difference between hitting your revenue goals for the year and missing them.