Marketers, brands and advertisers will be pleased to know that The Marketing Research Foundation (MRF) has just released the quarterly, nine months’ worth of single source, geo-codable Marketing All Product Survey (MAPS) data. MAPS is the all-encompassing and essential demographic, intermedia, behavioural, product and brand research data.
The data, including a fieldwork period of July 2020 to March 2021, is now available to subscribers and their agencies. ‘The MRF Research Committee has meticulously scrutinised the next quarterly instalment of demographic, intermedia, behavioural, product and brand data and has given their stamp of approval,’ said MRF’s CEO, Johann Koster. ‘Nine months’ worth of single source, geo-codable MAPS data is now available to subscribers and their agencies.’
Subscribers, with many providing their own marketing questions in the survey, will now have a sample of 15,000 to analyse all market segments to determine the age-old marketing questions of ‘what’, ‘where’, ‘when’ (that’s until March 2021 right now) and ‘how much’.
During the fieldwork period 15,030 interviews were conducted, 7792 diaries collected, 1880 Economic Area’s (EA) visited with 3942 backchecks completed, which has resulted in a world class, fully comprehensive and robust dataset.
‘We’re enthusiastic to go back into the field to start the next quarter of data, but that is of course dependent on the easing of current Lockdown restrictions,’ concluded Koster. ‘It’s an extremely exciting prospect to know that we are only one quarter away from a full year’s worth of data, with results expected to be released in October this year.’