Digital advertising has grown exponentially, and regardless of sector, it is stealing the limelight. Digital advertising revenue is expected to increase from R26.3-billion in 2023 to a resounding R38.1-billion in 2028 (PwC’s Global Entertainment & Media Outlook 2024-2028). With over R40 billion spent in Media and Advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are driving business growth.
Why then does marketing still often get relegated to the wings instead of taking centre stage as a key driver of profit? As Dale Hefer, IMC CEO said, ‘It is marketers that have the power to really drive GDP growth through the effective marketing of the brands that control this spend. Yet marketing is still often perceived as a soft skill unworthy of the C-suite.’
‘Marketing is Business®’ has always been the mantra of the Nedbank IMC and on the 18th of September this will be the central theme of its biggest conference to date. Modern Marketing is a proud media partner of the event. By focusing on the business case for marketing, the conference aims to showcase and share just how integral marketing is to business growth and how marketers can best drive the profits of their brands.
‘We are not afraid to ask the difficult questions and promote dialogue to ensure marketing has its rightful place in the C-suite. The conference will drive an agenda that is business-focused while being as creative, interactive and relevant as always,’ said Nedbank Group Executive for Marketing and Corporate Affairs, Khensani Nobanda. Nedbank is the conference naming sponsor.
Known for its one-day, hard-hitting agenda with over 20 global and local industry leaders representing the latest in marketing thought leadership, the Nedbank IMC is confirmed as the biggest marketing conference on the continent. Last year saw over 2200 delegates (in-person and on-line) with in-person tickets being sold out four months in advance.
Attend in-person or online. Venue: Mosaiek Teatro. 1 Danielle Street, Fairland, 2030. In-person tickets are priced at R3000 (excl. VAT) until 31st March 2025. Limited seats available. Virtual tickets are priced at R950 (excl. VAT). Book now.
NEDBANK IMC CONFERENCE
www.imcconference.com
