As an innovative strategy that integrates game mechanics and applies game design thinking to untraditional environments and industries, gamification is just one of the highly relevant topics to be covered at this year’s Nedbank IMC on the 19th September. Modern Marketing is a proud media partner of the event.
Who doesn’t love a good game? Ever since the dawn of time, the power of play has motivated people to take on challenges and chase rewards. And to keep on playing until they ‘win’. In today’s digital world where marketers are constantly competing for consumer engagement, and attention spans are fleeting, businesses are turning to creative ways to captivate customers.
Through a powerful blend of technology and consumer psychology, using games to tap into people’s innate desire for fun, rewards and achievements can drive customer attention, retention and engagement to new heights for businesses and brands. As an integral part of the media landscape, the number of gamers worldwide is expected to reach 3.6 billion next year (Newzoo gaming report 2023). Already larger than the TV and music industries combined, the opportunity in the gaming space is proving to be fertile ground for building deeper connections and affinity with vast audiences across different generations, fostering brand loyalty within new global, digital communities.
For Glenn Gillis, CEO and co-founder of Sea Monster, ‘Gamification is substantially more than a buzzword, it is a significant force that can transform businesses through the power of encouraging desired actions. With varied formats and endless interactive possibilities, gamification is taking the driving seat across many industries, from marketing to education and social change programmes.’
Gillis’ expertise in technology, animation and storytelling gives him a deep understanding of how gamification can build businesses and motivate and empower users. Along with his Sea Monster team, Gillis has delivered more than 150 games as well as App, Augmented Reality (AR) and Virtual Reality (VR) solutions, all carefully crafted to drive specific business goals and social outcomes.
Sea Monster is currently running a gamified activation for the Nedbank IMC, where users interact with content and educational games, earning ‘coins’ that can be redeemed for opportunities to win virtual conference tickets or Nando’s vouchers. Take a look at it in action here.
Be sure to book your seat and share in Gillis’ visionary insights as he takes to the stage on the 19th September.
View the full agenda here. In-person tickets are sold out. Book your online ticket and join the in-person waiting list to upgrade if a space becomes available. Virtual tickets priced at R1499 (excl VAT).
NEDBANK IMC CONFERENCE
www.imcconference.com
