The Nedbank IMC 2021 will feature some of the biggest local and international A-list marketing stars, including Marcel Marcondes, US CMO Anheuser-Busch. Marcondes believes that when it comes to marketing amid a sea of endless social platforms consumers use every day, if you are not creative, if you do not grab people’s attention and if you do not start the conversation, you do not exist. ‘Creativity is your ticket to play,’ he said.
The Nedbank IMC, Africa’s premier marketing conference, is rolling out the red carpet on 29 July and is set to be the marketing blockbuster of the year. This content-packed one-day virtual event is themed ‘Marketing. The Movie’.
Marcondes’ topic is ‘Field of Dreams – our opportunity to get better, not just get back to normal’. This will be followed by a 15 minute Q&A session hosted by Andrea Quaye. At Anheuser-Busch US, Marcondes leads the marketing strategy for some of the world’s largest beer brands, including Budweiser, Bud Light and Stella Artois. Whether he is delving into insights, innovations or consumer connections, people are at the centre of everything he does at the company. His people-first approach has led him to manage many of the fastest growing brands in the industry. Since 2018, the company has driven more than 50% of all the innovation volume in the beer category.
Marcondes has an impressive list of professional achievements. A Forbes World’s Most Influential CMO 2020 and part of AdWeek’s Top 50 across marketing, media and technology, he was also named one of Business Insider’s ’25 Most Innovative CMOs in the World’ for 2019 and 2020. Sports Business Journal included him in their 50 Most Influential People in Sports Business for 2017 and 2018. During Marcel’s time there, Anheuser-Busch has won 17 Cannes Lions and 25 Clio Awards. He currently sits on the Board of Directors for the Association of National Advertisers (ANA) and is a member of the Cannes Lions CMO Growth Council.
Tickets are priced at R1999.00 (excl. VAT). A 50% discount is available to registered marketing or business students. Email: info@imcconference.com
Modern Marketing, a proud media partner of the Nedbank IMC, has announced a competition where you could win one of 20 tickets, worth over R2000 each, to the conference. Read more here.
