The Marketing Research Foundation (MRF), in partnership with Plus94 Research, will host a live webinar to present the findings from the 22nd edition of the Marketing All Product Survey (MAPS®), providing the latest data on South African consumer behaviour. The session will offer a structured walkthrough of the dataset, highlighting key shifts in media consumption, purchasing behaviour, brand engagement and audience profiles.
Webinar Details:
Date: Wednesday, 22 April 2026
Time: 09:00 – 10:30 (SAST)
Registration: Click here to register.
Attendance is open to marketing, media, advertising and research professionals seeking to strengthen planning, targeting and strategic decision-making through current consumer intelligence.
‘MAPS® was built to give the industry a single, shared view of the South African consumer that everyone can trust and act on. This webinar is an opportunity to engage directly with key highlights of that data and understand what is changing in the market,’ said Johann Koster, Chief Executive Officer of the Marketing Research Foundation.
The webinar follows the release of the 22nd edition of MAPS®, which marks five years of continuous tracking of consumer behaviour in South Africa. The dataset remains a central resource for agencies, marketers and media owners requiring consistent and comparable insights.
Produced using an independently audited methodology, MAPS® is designed to reflect observed consumer behaviour across a wide range of categories, rather than inferred trends.
‘The 22nd edition reflects both the depth and the continuity that makes MAPS® useful. Five years of data means we are not only describing the market but tracking how it evolves,’ added Koster.
MARKETING RESEARCH FOUNDATION
http://mrfsa.org.za/
