Machine has clinched Best Internal Email at the 2025 You Mailed It Email Marketing Awards for its Earth Hour email campaign. Machine’s Earth Hour Mailer turned a routine internal mailer into an interactive, energy-saving experience. By switching to dark mode and encouraging Sanlam employees to reflect on their daily energy habits, the email campaign went beyond awareness, it modelled change.
This marks the second consecutive year the agency has taken home the accolade. ‘This campaign is a brilliant example of how creativity and purpose can come together to inspire action. It wasn’t just a message about Earth Hour, it showed us how small steps can add up to real environmental change,’ said Inga Bosch-Cloete, Senior Manager: Group Internal Communications at Sanlam.
‘When our team, Machine and the Sanlam Group, chose to switch to dark mode for our weekly internal mailer to raise awareness about Earth Hour, it was about more than just function. We wanted to show how small behavioural shifts can add up to meaningful sustainability gains. We’re proud to be recognised for our commitment to environmental awareness and to see Machine’s borderless creativity as content marketing specialists acknowledged and celebrated,’ added Samantha Page, Senior Content Officer at Machine.
Reaching Sanlam employees across 28 African countries, the campaign illustrated how creative thinking, even in something as commonplace as a weekly internal email newsletter, can spark tangible impact.
‘Winning this award two years in a row is a testament to our team’s dedication to pushing boundaries, even in spaces as overlooked as internal email. With Sanlam, we found a partner equally committed to doing more than just saying the right thing, but doing it too,’ said Alex Forrester-Strydom, Business Unit Director at Machine.
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