The Loeries 2019 finalists are announced each day as categories are judged. The Loeries recognise creative brilliance by telling better stories. Stories that provoke conversation. Challenge traditions. End stereotypes. Celebrate humanity. Tear racial divides. Embrace culture. And change the world.
The organisation has been rewarding better stories for over 40 years, across Africa and the Middle East. This year the awards are taking place at the Durban ICC during the creative week (23 and 24 August 2019).
Here is the list of finalists thus far:
| BRANDED CONTENT RADIO & AUDIO |
|---|
| Agency / Entrant | Title | Brand | Product |
|---|
| King James Group | The 200 Year Old | Sanlam | Sanlam |
| Black River FC | The smelly mogodu | OLX | OLX |
| Scanad kenya | #ChukuaSelfie | Elton John Foundation | HIV Self Test Kit |
| King James Group | Conversations with Yourself | Sanlam | Sanlam |
| TBWA REKLAM HIZMETLERI A.S. | The Unreachables | Turkcell | Turkcell |
| Joe Public | Welcome to inner peace country – Peaceful Podcasts | Chicken Licken | Rock My Soul |
| Wunderman South Africa | Cadbury P.S. Mzansi Love Songs | Cadbury | P.S. |
| VML South Africa (Pty) Ltd | Don’t Tell Me What To Do! | Edgars | Edgars clothing |
| DIGITAL – DISPLAY ADVERTISING |
|---|
| Agency / Entrant | Title | Brand | Product |
|---|
| Rapp | Waitrose Moon | Waitrose UAE | Brand |
| Ogilvy Johannesburg | The Proposal | Vodacom | Brand |
| OOH – OUTDOOR MEDIA |
|---|
| Agency / Entrant | Title | Brand | Product |
|---|
| FCB Joburg (Pty) Ltd | Corolla Beaded Billboard | Toyota South Africa Motors (Pty) Ltd | Corolla |
| King James Group | Shadow | Comic Strip Trailers | Netflix | Netflix Series | Shadow |
| M&C Saatchi Abel | iGwinya Nando’s | Nando’s | Churros Dessert |
| M&C Saatchi Abel | Nando’s Koeksisters | Nando’s | Churros Dessert |
| Havas Johannesburg | Educatin is in Grate Shape | Right 2 Read | Education |
| King James Group | Luke Cage | Netflix | Netflix | Netflix Series | Luke Cage |
| FCB Joburg (Pty) Ltd | The Phonetic Can | Coca-Cola | Coca-Cola |
| The Odd Number | Teargas | Brand South Africa | Voter Registration |
| VML South Africa (Pty) Ltd | The LIVE Tactical Billboards | Nando’s | Delivery App |
| VML South Africa (Pty) Ltd | The LIVE Tactical Billboards | Nando’s | Delivery App |
| VML South Africa (Pty) Ltd | The LIVE Tactical Billboard | Nando’s | Delivery App |
| VML South Africa (Pty) Ltd | The LIVE Tactical Billboards | Nando’s | Delivery App |
| Ogilvy Johannesburg | #ShaveToRemember | Philips & The Nelson Mandela Foundation | Philips Hair Clippers |
| PRINT CRAFTS – WRITING |
|---|
| Agency / Entrant | Title | Brand | Product |
|---|
| Horizon FCB Dubai | Stop Straw Lines | Marie Claire Arabia | Marie Claire Arabia |
| Promise | Bee Key Cake | DStv | KykNet |
| Promise | Buy a lacquer | DStv | KykNet |
| Promise | Eight miss | DStv | KykNet |
| Joe Public | Thinker | Assupol | Assupol |
| Joe Public | Liberty | Assupol | Assupol |
| Joe Public | Hero’s | Assupol | Assupol |
| FCB Joburg (Pty) Ltd | Since Since | Unilever | Sunlight Laundry Bar |
| PR & MEDIA COMMUNICATION CAMPAIGN |
|---|
| Agency / Entrant | Title | Brand | Product |
|---|
| TBWA\RAAD | OMO Tag | Unilever Lebanon | OMO |
| TBWA\RAAD | Q5-0 | Infiniti | Q50 |
| TBWA\RAAD | The Art Gap | Standard Chartered Bank | Institutional |
| Eclipse Public Relations & King James | MAN IN A VAN | NETFLIX | NETFLIX |
| DNA Brand Architects | iLobola Nge Bhubesi | AB inBev | Lion Lager |
| King James Group | The 200 Year Old | Sanlam | Sanlam |
| Impact BBDO | Stop Dowrymongering | UN Women | UN Women |
| The Jupiter Drawing Room, Cape Town | The Art of Fire | Burger King South Africa | Big King |
| Leo Burnett | Gaza Border Beer | Alexander | Beer |
| Ogilvy Cape Town | Make A Meal of It | KFC | KFC |
| Ogilvy Cape Town | #OhSchweppes | Schweppes – Coca-Cola | Schweppes Soda and Tonic |
| FCB Joburg (Pty) Ltd | The Phonetic Can | Coca-Cola | Coca-Cola |
| TBWA REKLAM HIZMETLERI A.S. | Hailstorm in Istanbul | IKEA | IKEA carpets |
| Ogilvy Johannesburg | Mandela Day – Shave To Remember | Philips & The Nelson Mandela Foundation | Philips Hair Clippers |
| Impact BBDO | The Toxic Flag | Waste Management Coalition | Toxic Flag |
To view the finalists as they are added click here.
