The Young Titans Award hold three finalist phases every year before the annual winners are announced. The top three from each phase are automatic finalists for the annual awards. In first place is Izabel Barkhuizen from Grid Worldwide, in second place is Sohyeon Bang from Accenture Song, while Andre Carel De Jager from Grey Advertising took third place. Modern Marketing is a proud media partner of The Loeries.
‘It’s genuinely an honour to know that my work serves those around me in that regard. This has me genuinely excited for bigger, impactful things ahead, things I might not be able to dream of for myself or even think to ask for,’ said Barkhuizen.
Judged by the Loeries Youth Committee, this first judging session was chaired by Ogilvy Senior Art Director, Naledi Manama. The deliberations took the committee five hours. The committee members said they were satisfied with the exceptional quality of entries submitted, and that the industry’s young creatives have shown a high standard of work.
LYC chairperson, Sifiso ‘Slick’ Khoza said the submissions demonstrated an impressive understanding of the industry’s dynamics, coupled with a keen awareness of current trends and societal nuances.
‘The judging process was rigorous, and the final decisions were not easy, given the high calibre of entries received. The finalist and winners should take great pride in their accomplishments and know that they have earned their place among the boldest talent in the advertising landscape,’ said Khoza. He added that the winners have truly set the bar for innovation in advertising.
‘We extend our congratulations to all the winners and express our gratitude to every participant for their dedication and hard work. The future of advertising is undoubtedly in capable hands, and we look forward to witnessing the continued success of these talented individuals,’ said Khoza.
Launched by the 2023 Loeries Youth Committee, the Young Titans is an award for the youth by the youth. By recognising young talent, the Committee hopes to drive the industry forward by inspiring young talent and transforming the industry.
But the award is more than recognising great and innovative work, it will nurture the young winners through mentorship feedback and resources.
‘The Young Titan Awards serve as a testament to our commitment to fostering a new wave of creativity and supporting the next generation of creative professionals. We believe in providing a platform for young minds to express their unique perspectives and contribute to the ever-evolving advertising industry,’ explained Khoza.
Entries for the next round of entries open in Q1 of 2024. Comprising of young professionals in the brand communications industry across Africa and the Middle East, typically under 30 years old, the LYC was set up in 2021 in partnership with Meta and UN Women. The aim was to support young brand communication professionals from Africa and the Middle East with knowledge, training and opportunities to create real change in the industry.
