The Loeries have announced that Shannon Washington, the US CCO for R/GA, is the jury president of the digital category for the 45th annual Loerie Awards. Washington has expressed her excitement at being a jury president, due to her keen interest in the Africa and Middle East region.
Her role will entail overseeing a highly skilled digital panel with the aim to unearth the best digital work from across Africa and the Middle East. She highlighted that, ‘I believe that the region that the Loeries covers, together with the Caribbean, are two of the most vastly untapped regions for talent, yet they have some of the best and brightest ideas.’
Washington is no stranger to awards, and she has won numerous. In her tenure of leadership at R/GA she has won four Webbys (including 2022 Agency of the Year), three ADC Cubes, five Clios, two AICP Awards and three Cannes Lions. She has further been recognised as the 2023 CCO of the Year for AdAge’s Creativity Awards, received the #2 listing for the 2020 AdWeek 100 list and as one of Fast Company’s Most Creative People in Business for 2022. She is also an accomplished judge, having recently served as the Cannes Lions Jury President for Mobile.
Washington was keen to learn more about the Loeries region and the work, ‘I am familiar with the major players in the region but I would like to get to know some of the more localised agencies as their work is always interesting and teaches you about that region.’
She added, ‘When you sign up to be a judge it is to learn about work from around the world. There is a professional and personal interest on my end with the Loeries.’
Washington is involved in a number of organisations, outside of R/GA, and lends her expertise to companies such as the McBride Sisters Wine Company, where she serves as a Consulting Executive Creative Director, and additionally at Parlour Travel, where she is the Founder.
Washington is a sought-after speaker and will be sharing her creative insights with the industry during Loeries Creative Week, at the International Seminar of Creativity, where attendees will be able to interact with her.
The Loeries Creative Week will be held in Cape Town, South Africa from 2 – 6 October, 2023. Modern Marketing is a proud media partner of The Loeries.
THE LOERIES
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