Loeries Publish Brand Communications Industry Official Rankings

271
Loeries Publish Brand Communications Industry Official Rankings

Loeries Official Rankings offer a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East.

Since 2018, the Loeries has included points for finalists in its Official Rankings across Africa and the Middle East. In the past, the Loeries only awarded points for bronze awards and above. The reason for this change was that around 20 countries enter the Loeries and the spread of results is large.

The rankings are a useful and independent measure of the most innovative brands, agencies, organisations and individuals across Africa and the Middle East in the brand communication space. In general, the Loeries have been able to publish longer rankings across all categories, thereby providing more information on the performance of the industry across the region. This change is especially positive for small agencies and countries just beginning to improve their creative output.

On the lower end, they are now able to distinguish regions, countries and agencies through finalists, while on the upper end, the Grands Prix and Golds make the difference. Some brands and agencies walk away with several awards, while others manage one of two finalists. By including finalists in their analysis, they are able to drill deeper for a better representation of performance across the whole region. However, in order to prevent domination of the rankings with finalists, these points are capped at a maximum of 30 finalists – equivalent to three bronze awards.

This year the Loeries have included the rankings from 2018 and 2019. This will allow readers to get a view of sustained excellence over a period of time versus monadic data, which focuses on a single year.

Overall ranking by brand

2020

1. Chicken Licken.
2. BBC Studios.
3. Mastercard.
4. Nedbank.
5. An-Nahar Newspaper.
6. First For Women.
7. Novomed Allergy Clinic.
8. Ikea.
9. Hype Magazine & Tears Foundation.
10. KFC.
11. Apsara Pearl Group.
12. DStv.
13. AB InBev.
14. Head & Shoulders.
15. Fiftyfifty Lebanon.
16. Redemption Rum.
17. Etisalat.
18. Loto Libanais.
19. Tops At Spar.
20. Emirates NBD.
21. Powa.
22. Bose.
23. CANSA.
24. Pineapple Insurance.
25. Amnesty International.

2019

1. Chicken Licken.
2. City Lodge Hotel Group.
3. Philips and The Nelson Mandela Foundation.
4. Nando’s.
5. AB InBev.
6. Sanlam.
7. Theatre Hours.
8. The Coca-Cola Company.
9. MTN.
10. Ikea.
11. 28 Too Many.
12. Saint.
13. BBL Security Products.
14. Kleine Rijke.
15. Waste Management Coalition.
16. Standard Bank.
17. Okavango Diamond Company.
18. Investec.
19. Tiger Brands.
20. Edgars.
21. Jet.
22. Turkcell.
23. National Geographic.
24. Old Mutual.
25. Kimberly-Clark.

To see the full rankings, click here.

LOERIES 
www.loeries.com