The excitement is building as Loeries Creative Week approaches. This internationally famous festival takes place from October 5th to 10th in The City of Cape Town. This year’s event is shaping up to be an unforgettable experience with more entrants than ever before and attendees expected from all corners of the globe. Modern Marketing is a proud media partner of The Loeries.
For 47 years, the Loerie Awards have recognised excellence and creativity in brand communications across Africa and the Middle East. The 2025 programme features expos, workshops, and masterclasses that explore trends, sustainability, and the industry’s ‘Great Hunger’ for exceptional work. This all culminates in the eagerly anticipated awards evenings.
This event offers a rare opportunity for creative exchange, insights, and inspiration that drive the creation of remarkable campaigns. Tickets can be purchased here.
According to Loeries CEO, Preetesh Sewraj, ‘This year’s theme, ‘The Great Hunger,’ embodies the industry’s intrinsic desire to create truly iconic work. It speaks to a hunger that drives excellence and pushes boundaries in the region’s creative landscape.’
The Loeries Awards have attracted an impressive 2784 entries from 13 countries, with a panel of 194 judges reviewing submissions across 14 subcategories and 9 craft categories. Four new categories have been added: Comedic Impact, New Launch Campaign, Sonic Branding, and Marketing Impact Award. These additions underscore Loeries’ dedication to celebrating and rewarding creative excellence in every form.
The distinguished panel of Jury Presidents includes Mike Dubrick, Chief Creative Officer and Partner at Rethinkin Canada; Katja Thielen, Co-Founder and Creative Director at Together Design in the UK; Merlee Jayme, Chief Creative Officer, Founder, and Chairman at Jaymee Headquarters in the Philippines; Prasoon Joshi, Chairman of McCann APAC in India and Matthew Bull, Founder of Solounion in New York. These industry experts will ensure a rigorous and insightful judging process.
From October 5th to 10th, Cape Town will buzz with activity, featuring expos at The Homecoming Centre from October 8th to 10th, including the popular student expo. Masterclasses will offer a week of learning, networking, and insights sharing, highlighting leading trends and perspectives from the region and globally. The highly anticipated International Seminar will bring together thought leaders from around the world to share insights and reflections on the industry’s transformative moments.
Awards And After Party
The excitement builds up to the two awards evenings on October 9th and 10th, followed by the post-awards after-party on October 10th at Cabo Beach Club – the perfect way to cap off the celebrations. The line-up will include some of South Africa’s finest talent who are also making waves on the global stage.
The Loeries is proud to thank their valued partners driving this year’s Creative Week journey: City of Cape Town, SABC, SAB, Primedia, TikTok for Business, Heineken, eMedia and Gearhouse. Other supporters include Unilever, Investec, Aleph and Publicis Groupe Africa. These partnerships showcase the industry’s dedication to celebrating creative excellence and nurturing a thriving community of innovators and leaders.
THE LOERIES
https://www.loeries.com
