Agencies and their clients are arriving in the Mother City for the biggest brand communications awards in Africa and the Middle East Region, the Loerie Awards, as well as Creative Week. Modern Marketing is a proud media partner of The Loeries.
The juries have been hard at work already, with 3 October being the final day of judging. This year, the juries are adjudicating over 2100 entries, which represent 619 brands by 219 agencies from 18 countries across Africa and the Middle East. Five international industry experts joined local experts to determine the best creative work for this year.
Apart from the two awards ceremonies that take place later this week, Loeries Creative Week plays hosts to a number of activities, including: Masterclasses and the International Seminar of Creativity, both featuring experts in their field – local and international.
The inaugural Agency Expo is also an opportunity for the public to see what the brand communications space does and talk to creatives.
Creative Week Activities:
On Wednesday the Agency and Student Expo is open to the public. Both expos run until Friday.
Also on Wednesday is the Loeries’ Schools Programme, with 50 scholars spending the day learning about the creative industry.
On Thursday, the highly anticipated Masterclasses take place with topics ranging from unpacking the role of the public broadcasters to women in the workplace; culture and Black creativity; and collaboration and native content. Speakers include: local DJ Sbu, Mofaya Energy Drink founder and South African seasoned broadcaster; Brenda Khumalo, founder and MD at Lobengula Advertising; Davin Phillips from CSA Global; Gregory Edwards, president and CEO, UniWorld Group, Inc New York; Msimeki Nkatingi, MD of Woosh; and Deanne Hofhuis, Creative Agency Partner, TikTok METAP.
On Friday, the second educational event, the International Seminar of Creativity, takes place, with international experts such as Aleta Miller, UN Women South Africa Multi-Country Office Representative; Ali Rez Greg Edwards, President and CEO, UniWorld Group, Inc. (UWG) U.S.; Jochen Bischoff, Head of Global Business Solutions, Africa, TikTok; Steve Babeko, CEO/Chief Creative Officer X3M Ideas, Nigeria; and Svetlana Polikarpova, Founder and Director, Tandem Network, Kenya.
International jury presidents include: Marco Venturelli CEO/CCO Publicis Conseil and CCO Publicis Groupe France; Geet Rathi, Creative Director, Area 23, New York; Paul Chan, Chief Creative Officer, Cheil Hong Kong; and Shannon Washington, US Chief Creative Officer, R/GA, New York. They will also give presentations.
The awards ceremonies take place on Thursday and Friday evenings, with the Loeries afterparty at Cabo Beach Club wrapping up Creative Week.
THE LOERIES
https://www.loeries.com
