Launched in 2020, the Loeries Creative Hour is an initiative of The Loeries, the premiere creative festival across Africa and the Middle East. Weekly discussions are hosted by Loeries CEO, Preetesh Sewraj, with the aim of discussing key topics in the brand communications industry.
The Loeries Creative Hour will now be sponsored by Vodacom. Past guests of the series have included South African High Commissioner, H.E. Thami Mseleku; Vodacom Managing Executive of Brand, Abey Mokgwatsane; UN Women representative, Anne Githuku-Shongwe; Chief Creative Officer of M&C Saatchi Abel Group, Neo Mashigo and the Founder of Noah’s Ark, Lanre Adisa.
Key topics covered have ranged from the impact of creativity in society and diversity challenges to the value of creating Shared Value. Vodacom’s support will allow for further conversations that move society forward and allow access to a wider group of guests.
Vodacom’s mobile network connects over 295 million people, offering a wide range of communication services to individuals and businesses. ‘Vodacom is excited to partner with the Loeries to support the Loeries Creative Hour, a lead initiative to promote the impact of creativity on society. As Vodacom, we are delighted in ensuring that all the creatives can express their creativity wherever they are, enabled by the connectivity and technology that we provide, and playing a pivotal role in keeping everyone connected and moving the industry further together. We look forward to showcasing the best in the creative industry and to take creativity #FurtherTogether,’ said Thami Majola, Executive Head: Brand and Communication – Consumer Business Unit at Vodacom.
‘I am excited to enter a new era of the Loeries Creative Hour, now connected by Vodacom. The Loeries is focused on supporting and growing a diverse and robust creative ecosystem, which is why there is such strong synergy with a partner such as Vodacom and their #FurtherTogether vision. With Vodacom’s support, I know we can offer greater assistance to the brand communications industry as it works to move society forward.’
From encouraging people to #fightthegoodfight to asking tough questions about diversity and encouraging a healthier mental health environment, the Loeries Creative Hour has grown and evolved in its purpose to keep the creative community supported and connected. With Vodacom on board, its reach will extend further and inspire more people in the industry to continue fighting the good fight.
Modern Marketing is a proud media partner of The Loeries.